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Embrace Weakness

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It’s your shortcomings that make you real.

 

 

There comes a time in life when it makes more sense to embrace your weaknesses than to hide or correct them. (I’m thinking it happens about the time you turn 40.) You are a certain type of person. And your store is a certain type of store. Ask yourself now — does your store let you be you? If not, it might be time to make some changes — perhaps to your store, or perhaps just to your role within it.  
 
You might be a person who loves to tell stupid jokes. Certainly a weakness. Instead, turn it into a strength by making a series of commercials where you tell awful knock-knock jokes. Then tell an even dumber one to each person who enters your store. (Before turning them over to a more typical salesperson.) 
 
You might be a person who tends to be way too technical when explaining gemstones to customers. Weakness, right? Instead, make it a strength by promoting yourself as your town’s “ultimate gemstone nerd” and building a by-appointment business for customers who want to know everything about the purchase they are considering. 
 
You might be a person who loves hideous fashion jewelry from the ’70s. Most people not named Florence Henderson would consider that a weakness. Flip it by creating a little museum of the era in a corner of your store — fill it with Partridge Family lunchboxes, print dresses in Day-Glo colors, corduroy bell-bottoms, and your jewelry collection. 
 
It’s all about authenticity. Embrace your weaknesses. For it is your weaknesses that make you real.  
 
 
Wishing you the very best business … 
DAVID SQUIRES 
dsquires@instoremag.com
 

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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David Squires

Embrace Weakness

Published

on

It’s your shortcomings that make you real.

 

 

There comes a time in life when it makes more sense to embrace your weaknesses than to hide or correct them. (I’m thinking it happens about the time you turn 40.) You are a certain type of person. And your store is a certain type of store. Ask yourself now — does your store let you be you? If not, it might be time to make some changes — perhaps to your store, or perhaps just to your role within it.  
 
You might be a person who loves to tell stupid jokes. Certainly a weakness. Instead, turn it into a strength by making a series of commercials where you tell awful knock-knock jokes. Then tell an even dumber one to each person who enters your store. (Before turning them over to a more typical salesperson.) 
 
You might be a person who tends to be way too technical when explaining gemstones to customers. Weakness, right? Instead, make it a strength by promoting yourself as your town’s “ultimate gemstone nerd” and building a by-appointment business for customers who want to know everything about the purchase they are considering. 
 
You might be a person who loves hideous fashion jewelry from the ’70s. Most people not named Florence Henderson would consider that a weakness. Flip it by creating a little museum of the era in a corner of your store — fill it with Partridge Family lunchboxes, print dresses in Day-Glo colors, corduroy bell-bottoms, and your jewelry collection. 
 
It’s all about authenticity. Embrace your weaknesses. For it is your weaknesses that make you real.  
 
 
Wishing you the very best business … 
DAVID SQUIRES 
dsquires@instoremag.com
 

Advertisement

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

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