Press Releases

EMD Diamonds Launches Live Diamond Feed Tool for Jewelry Retailers

Tthe platform integrates with jewelers’ websites to offer diamond inventory for sale.

Published

3 years ago

October 29, 2020

INSTORE Staff

(PRESS RELEASE) Supporting jewelers’ high demand for online presence and jewelry-related content for their websites, especially during COVID-19, EMD Diamonds IT dep. created a Live-Diamond-Feed tool for all jewelers to benefit from. Entering the online realm has become imperative for small businesses – including jewelry stores – especially when foot traffic is down.

The free tool tackles issues most jewelers are facing, keeping their websites updated and dynamic.

The ability to show EMD’s diamonds with their markups as if they were their own is a huge plus. It’s 100% Live with 3D videos, certificates, and guaranteed availability. If customers see it, it’s available.

Active in the diamond business from 1979, EMD has become one of the leading diamond wholesalers, focusing mainly on the North American market.

Seeing the change in direction that the industry has taken since COVID-19, EMD understood that helping local jewelers succeed in the online world was extremely important and started working on relevant tools.

If you are a jeweler interested in taking advantage of this free tool, please register here.

Jewelers that already implemented the LDF on their website:

La Vita Vital: lavitavital.com (Diamonds)
Bowman Jewelers: bowmanjewelers.com

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”