Connect with us

Press Releases

Emerald Expositions Jewelry Group to Launch New Trade Event in Las Vegas

mm

Published

on

(PRESS RELEASE) NEW YORK — Emerald Expositions Jewelry Group has announced the launch of PREMIER, a fine jewelry trade event to take place during Las Vegas Market Week, beginning in 2019. To be co-located with Las Vegas Antique Jewelry and Watch Show and AGTA GemFair Las Vegas at the Las Vegas Convention Center, May 31-June 4, PREMIER will feature an extensive selection of established fine jewelry manufacturers and brands, emerging designers and timepieces within a convenient, easy-to-shop venue.

“The launch of PREMIER has been many years in the making,” said Drew Lawsky, group show director for Emerald Expositions Jewelry Group. “This event will provide a home in Las Vegas to manufacturers and brands who are seeking an alternative environment in which to exhibit during Las Vegas Market Week. Whether an emerging designer, or a multi-generational manufacturing brand, our exhibiting partners will be given the exceptional customer service for which our group is known, and our attendees will be delighted with the ease of accessing three independent yet synergistic shows in one convenient location, just minutes from our sister shows at the Wynn and Encore Las Vegas.”

“Our comprehensive experience in producing COUTURE and COUTUREtime, the JA New York Shows and the U.S. Antique Shows puts us in a unique position to be the stewards for this important addition to Las Vegas Market Week,” said Gannon Brousseau, senior vice president for Emerald Expositions Jewelry Group. “Based on our experience, and the strategic knowledge we’ve garnered through the course of thoroughly researching this launch, we believe PREMIER has a unique value proposition within the market, and we intend to cultivate an experience during Market Week that benefits our entire industry.”

The same team that spearheads the marketing and communications strategies for COUTURE, COUTUREtime, JA New York and the U.S. Antique Shows will further develop and execute the marketing for PREMIER. By applying proven, successful formulas, understanding and responding to specific nuances of a launch of this magnitude, and working with AGTA decision makers and the U.S. Antique Show community, the group plans to continue to generate enthusiasm among attending retailers by highlighting the creation of an entirely new Market Week experience. PREMIER will also be given the dedication and expertise of the COUTURE and JA New York operations team, which has developed a solid reputation within the industry for creating a seamless experience for exhibitors. 

Manufacturers, brands and designers interested in exhibiting should contact Drew Lawsky at 646-668-3730 or via email at Drew.Lawsky@emeraldexpo.com.

Advertisement

SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Most Popular