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Encourage Happy Accidents … and More Event Ideas for August

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Medical researcher Julius Comroe once defined serendipity as “looking for a needle in a haystack and getting out of it with the farmer’s daughter.” On SERENDIPITY DAY, the idea of “happy accidents” sounds like a great theme for a sales event — either with surprise giveaways, or as an excuse to try something like a marketing exercise you’ve never done before. You never know.

  • August 4 On Single Working Women Day, hold a “Bring a Friend Event” to celebrate their contributions to society.
  • August 28 The U.S. Open Tennis Tournament gets under way today. Mark Chris Evert’s accidental launch 30 years ago of a jewelry tradition with a display devoted to “tennis bracelets.”
  • August 28 Ninety-five years ago, a Long Island station broadcast The First Radio Commercial. It cost $100 and dragged on for 10 minutes. Today you can get short spots for less than that — especially at this time of year when things are slow. Shop around. 

This article originally appeared in the August 2017 edition of INSTORE.

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Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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Encourage Happy Accidents … and More Event Ideas for August

mm

Published

on

Medical researcher Julius Comroe once defined serendipity as “looking for a needle in a haystack and getting out of it with the farmer’s daughter.” On SERENDIPITY DAY, the idea of “happy accidents” sounds like a great theme for a sales event — either with surprise giveaways, or as an excuse to try something like a marketing exercise you’ve never done before. You never know.

  • August 4 On Single Working Women Day, hold a “Bring a Friend Event” to celebrate their contributions to society.
  • August 28 The U.S. Open Tennis Tournament gets under way today. Mark Chris Evert’s accidental launch 30 years ago of a jewelry tradition with a display devoted to “tennis bracelets.”
  • August 28 Ninety-five years ago, a Long Island station broadcast The First Radio Commercial. It cost $100 and dragged on for 10 minutes. Today you can get short spots for less than that — especially at this time of year when things are slow. Shop around. 

This article originally appeared in the August 2017 edition of INSTORE.

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Trust and Partnership: How Windsor Jewelers Transformed Inventory Into Opportunity

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