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Encourage Happy Accidents … and More Event Ideas for August

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6 years ago

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Medical researcher Julius Comroe once defined serendipity as “looking for a needle in a haystack and getting out of it with the farmer’s daughter.” On SERENDIPITY DAY, the idea of “happy accidents” sounds like a great theme for a sales event — either with surprise giveaways, or as an excuse to try something like a marketing exercise you’ve never done before. You never know.

  • August 4 On Single Working Women Day, hold a “Bring a Friend Event” to celebrate their contributions to society.
  • August 28 The U.S. Open Tennis Tournament gets under way today. Mark Chris Evert’s accidental launch 30 years ago of a jewelry tradition with a display devoted to “tennis bracelets.”
  • August 28 Ninety-five years ago, a Long Island station broadcast The First Radio Commercial. It cost $100 and dragged on for 10 minutes. Today you can get short spots for less than that — especially at this time of year when things are slow. Shop around. 

This article originally appeared in the August 2017 edition of INSTORE.

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Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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Encourage Happy Accidents … and More Event Ideas for August

mm

Published

6 years ago

on

Medical researcher Julius Comroe once defined serendipity as “looking for a needle in a haystack and getting out of it with the farmer’s daughter.” On SERENDIPITY DAY, the idea of “happy accidents” sounds like a great theme for a sales event — either with surprise giveaways, or as an excuse to try something like a marketing exercise you’ve never done before. You never know.

  • August 4 On Single Working Women Day, hold a “Bring a Friend Event” to celebrate their contributions to society.
  • August 28 The U.S. Open Tennis Tournament gets under way today. Mark Chris Evert’s accidental launch 30 years ago of a jewelry tradition with a display devoted to “tennis bracelets.”
  • August 28 Ninety-five years ago, a Long Island station broadcast The First Radio Commercial. It cost $100 and dragged on for 10 minutes. Today you can get short spots for less than that — especially at this time of year when things are slow. Shop around. 

This article originally appeared in the August 2017 edition of INSTORE.

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

Promoted Headlines

Most Popular