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Encourage Happy Accidents … and More Event Ideas for August

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Medical researcher Julius Comroe once defined serendipity as “looking for a needle in a haystack and getting out of it with the farmer’s daughter.” On SERENDIPITY DAY, the idea of “happy accidents” sounds like a great theme for a sales event — either with surprise giveaways, or as an excuse to try something like a marketing exercise you’ve never done before. You never know.

  • August 4 On Single Working Women Day, hold a “Bring a Friend Event” to celebrate their contributions to society.
  • August 28 The U.S. Open Tennis Tournament gets under way today. Mark Chris Evert’s accidental launch 30 years ago of a jewelry tradition with a display devoted to “tennis bracelets.”
  • August 28 Ninety-five years ago, a Long Island station broadcast The First Radio Commercial. It cost $100 and dragged on for 10 minutes. Today you can get short spots for less than that — especially at this time of year when things are slow. Shop around. 

This article originally appeared in the August 2017 edition of INSTORE.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Encourage Happy Accidents … and More Event Ideas for August

mm

Published

on

Medical researcher Julius Comroe once defined serendipity as “looking for a needle in a haystack and getting out of it with the farmer’s daughter.” On SERENDIPITY DAY, the idea of “happy accidents” sounds like a great theme for a sales event — either with surprise giveaways, or as an excuse to try something like a marketing exercise you’ve never done before. You never know.

  • August 4 On Single Working Women Day, hold a “Bring a Friend Event” to celebrate their contributions to society.
  • August 28 The U.S. Open Tennis Tournament gets under way today. Mark Chris Evert’s accidental launch 30 years ago of a jewelry tradition with a display devoted to “tennis bracelets.”
  • August 28 Ninety-five years ago, a Long Island station broadcast The First Radio Commercial. It cost $100 and dragged on for 10 minutes. Today you can get short spots for less than that — especially at this time of year when things are slow. Shop around. 

This article originally appeared in the August 2017 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular