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Encourage Happy Accidents … and More Event Ideas for August

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Medical researcher Julius Comroe once defined serendipity as “looking for a needle in a haystack and getting out of it with the farmer’s daughter.” On SERENDIPITY DAY, the idea of “happy accidents” sounds like a great theme for a sales event — either with surprise giveaways, or as an excuse to try something like a marketing exercise you’ve never done before. You never know.

  • August 4 On Single Working Women Day, hold a “Bring a Friend Event” to celebrate their contributions to society.
  • August 28 The U.S. Open Tennis Tournament gets under way today. Mark Chris Evert’s accidental launch 30 years ago of a jewelry tradition with a display devoted to “tennis bracelets.”
  • August 28 Ninety-five years ago, a Long Island station broadcast The First Radio Commercial. It cost $100 and dragged on for 10 minutes. Today you can get short spots for less than that — especially at this time of year when things are slow. Shop around. 

This article originally appeared in the August 2017 edition of INSTORE.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Encourage Happy Accidents … and More Event Ideas for August

mm

Published

on

Medical researcher Julius Comroe once defined serendipity as “looking for a needle in a haystack and getting out of it with the farmer’s daughter.” On SERENDIPITY DAY, the idea of “happy accidents” sounds like a great theme for a sales event — either with surprise giveaways, or as an excuse to try something like a marketing exercise you’ve never done before. You never know.

  • August 4 On Single Working Women Day, hold a “Bring a Friend Event” to celebrate their contributions to society.
  • August 28 The U.S. Open Tennis Tournament gets under way today. Mark Chris Evert’s accidental launch 30 years ago of a jewelry tradition with a display devoted to “tennis bracelets.”
  • August 28 Ninety-five years ago, a Long Island station broadcast The First Radio Commercial. It cost $100 and dragged on for 10 minutes. Today you can get short spots for less than that — especially at this time of year when things are slow. Shop around. 

This article originally appeared in the August 2017 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular