(PRESS RELEASE) NEW YORK — Showcasing the best balance of merchandise selection can help bring in new customers, which allows a retailer to build clientele while growing sales. It also forms the foundation for building a loyal, repeat customer base. The March 2026 posting to The Plumb Club’s Podcasts provide retailers with a look at the diamond category, and specifically focuses on diamond fashion pieces, historically an important part of a retailer’s merchandising mix. A new podcast has been added to the learning library. Here is this month’s addition:
Optimize Your Diamond Assortment: Diamond fashion jewelry is a key product classification for jewelry retailers. It’s also a merchandise category with the most important potential growth opportunity. Recent in-depth research reveals how this all-important product sector is affected by changing consumer attitudes and demographics. In this podcast, sponsored by S. Kashi Jewelry, a leading manufacturer of bridal and fashion jewelry, Cheryl Kremkow takes a look at top diamond fashion jewelry trends and discusses how a new generation of consumers can be attracted by maximizing the assortment.
The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as previous ones, are available at the newly reengineered Plumb Club Website under the Jewelers Resource Center “Listen” tab.
