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It’s impossible to be great at every aspect of running a business, from sales to accounting to human resources to marketing. But that doesn’t mean you have to accept mediocrity — or worse — in any of those areas.

Chances are, you already have some of the expertise you need on your team, says jewelry marketing specialist Jimmy DeGroot. You just have to be willing to listen.

In the video below, he talks about “Radical Truthfulness” and “Radical Transparency,” concepts he learned from Ray Dalio.

They boil down to “that ability to respectfully disagree with one another and develop a business where everyone is empowered, respected and appreciated for their input,” DeGroot says.

Recognize your own weaknesses, and then see if you can find someone on your team who has those skills.

“You’re not good at everything!” DeGroot says. “So stop hindering your business by trying to do the things you’re bad at. It’s not fun! And then create an atmosphere in which your people can feel free to give creative input and opinions.”

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Encourage ‘Radical Honesty’ in Your Jewelry Store … And Watch How Quickly Things Improve

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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