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It’s impossible to be great at every aspect of running a business, from sales to accounting to human resources to marketing. But that doesn’t mean you have to accept mediocrity — or worse — in any of those areas.

Chances are, you already have some of the expertise you need on your team, says jewelry marketing specialist Jimmy DeGroot. You just have to be willing to listen.

In the video below, he talks about “Radical Truthfulness” and “Radical Transparency,” concepts he learned from Ray Dalio.

They boil down to “that ability to respectfully disagree with one another and develop a business where everyone is empowered, respected and appreciated for their input,” DeGroot says.

Recognize your own weaknesses, and then see if you can find someone on your team who has those skills.

“You’re not good at everything!” DeGroot says. “So stop hindering your business by trying to do the things you’re bad at. It’s not fun! And then create an atmosphere in which your people can feel free to give creative input and opinions.”

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Encourage ‘Radical Honesty’ in Your Jewelry Store … And Watch How Quickly Things Improve

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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