Actress, pop star to release fifth Endless collection in August.
Jennifer Lopez will continue to collaborate with jewelry brand Endless Jewelry, the company announced. The actress and pop star has been brand ambassador and co-designer with Endless since 2014.
Lopez and Endless have made a “substantial contract extension,” the company said, “which will expand the business across a global market.”
“Jennifer Lopez is one of the biggest superstars on the planet,” said Endless Jewelry CEO Ulrik Rasch. “To be able to further develop our partnership with such a huge talent and role model is definitely one of Endless Jewelry’s major accomplishments since we started our adventure just three years ago. Having Jennifer Lopez in our corner helps open doors and increase our brand awareness through her mass appeal.”
“We are thrilled with the success of our partnership with Endless and the strong growth of the Jennifer Lopez jewelry collection,” said Jason Weisenfeld, president of Global Brands Group. “Jennifer is a true fashion force, and we look forward to sharing her style and influence in jewelry designs for many years to come.”
Lopez releases her fifth Endless Jewelry collection in August.
Jennifer Lopez will release a new collection with Endless Jewelry this month.
Advertisement
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
