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Endless Jewelry and Jennifer Lopez Extend Their Collaboration

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Actress, pop star to release fifth Endless collection in August.

Jennifer Lopez will continue to collaborate with jewelry brand Endless Jewelry, the company announced. The actress and pop star has been brand ambassador and co-designer with Endless since 2014.

Lopez and Endless have made a “substantial contract extension,” the company said, “which will expand the business across a global market.”

“Jennifer Lopez is one of the biggest superstars on the planet,” said Endless Jewelry CEO Ulrik Rasch. “To be able to further develop our partnership with such a huge talent and role model is definitely one of Endless Jewelry’s major accomplishments since we started our adventure just three years ago. Having Jennifer Lopez in our corner helps open doors and increase our brand awareness through her mass appeal.”

“We are thrilled with the success of our partnership with Endless and the strong growth of the Jennifer Lopez jewelry collection,” said Jason Weisenfeld, president of Global Brands Group. “Jennifer is a true fashion force, and we look forward to sharing her style and influence in jewelry designs for many years to come.”

Lopez releases her fifth Endless Jewelry collection in August.

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Jennifer Lopez will release a new collection with Endless Jewelry this month.

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