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Endless Jewelry and Jennifer Lopez Extend Their Collaboration

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Actress, pop star to release fifth Endless collection in August.

Jennifer Lopez will continue to collaborate with jewelry brand Endless Jewelry, the company announced. The actress and pop star has been brand ambassador and co-designer with Endless since 2014.

Lopez and Endless have made a “substantial contract extension,” the company said, “which will expand the business across a global market.”

“Jennifer Lopez is one of the biggest superstars on the planet,” said Endless Jewelry CEO Ulrik Rasch. “To be able to further develop our partnership with such a huge talent and role model is definitely one of Endless Jewelry’s major accomplishments since we started our adventure just three years ago. Having Jennifer Lopez in our corner helps open doors and increase our brand awareness through her mass appeal.”

“We are thrilled with the success of our partnership with Endless and the strong growth of the Jennifer Lopez jewelry collection,” said Jason Weisenfeld, president of Global Brands Group. “Jennifer is a true fashion force, and we look forward to sharing her style and influence in jewelry designs for many years to come.”

Lopez releases her fifth Endless Jewelry collection in August.

Jennifer Lopez will release a new collection with Endless Jewelry this month.

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If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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