Headlines

Endless Jewelry and Jennifer Lopez Extend Their Collaboration

Published

9 years ago

August 17, 2016

Actress, pop star to release fifth Endless collection in August.

Jennifer Lopez will continue to collaborate with jewelry brand Endless Jewelry, the company announced. The actress and pop star has been brand ambassador and co-designer with Endless since 2014.

Lopez and Endless have made a “substantial contract extension,” the company said, “which will expand the business across a global market.”

“Jennifer Lopez is one of the biggest superstars on the planet,” said Endless Jewelry CEO Ulrik Rasch. “To be able to further develop our partnership with such a huge talent and role model is definitely one of Endless Jewelry’s major accomplishments since we started our adventure just three years ago. Having Jennifer Lopez in our corner helps open doors and increase our brand awareness through her mass appeal.”

“We are thrilled with the success of our partnership with Endless and the strong growth of the Jennifer Lopez jewelry collection,” said Jason Weisenfeld, president of Global Brands Group. “Jennifer is a true fashion force, and we look forward to sharing her style and influence in jewelry designs for many years to come.”

Lopez releases her fifth Endless Jewelry collection in August.

Jennifer Lopez will release a new collection with Endless Jewelry this month.

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.