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Endless Jewelry and Jennifer Lopez Extend Their Collaboration

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Actress, pop star to release fifth Endless collection in August.

Jennifer Lopez will continue to collaborate with jewelry brand Endless Jewelry, the company announced. The actress and pop star has been brand ambassador and co-designer with Endless since 2014.

Lopez and Endless have made a “substantial contract extension,” the company said, “which will expand the business across a global market.”

“Jennifer Lopez is one of the biggest superstars on the planet,” said Endless Jewelry CEO Ulrik Rasch. “To be able to further develop our partnership with such a huge talent and role model is definitely one of Endless Jewelry’s major accomplishments since we started our adventure just three years ago. Having Jennifer Lopez in our corner helps open doors and increase our brand awareness through her mass appeal.”

“We are thrilled with the success of our partnership with Endless and the strong growth of the Jennifer Lopez jewelry collection,” said Jason Weisenfeld, president of Global Brands Group. “Jennifer is a true fashion force, and we look forward to sharing her style and influence in jewelry designs for many years to come.”

Lopez releases her fifth Endless Jewelry collection in August.

Jennifer Lopez will release a new collection with Endless Jewelry this month.

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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