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Endless Jewelry to Hold Jennifer Lopez Las Vegas Sweepstakes for Dealers

Published

8 years ago

April 4, 2016

INSTORE Staff

Winners get trip for two to Sin City for two nights’ stay.

Danish Jewelry brand Endless Jewelry announced the launch of its Jennifer Lopez Las Vegas Sweepstakes in which seven fans, brand ambassadors and dealers will win a trip for two to Las Vegas to see the music star’s “All I Have” show. The sweepstakes will run until May 1 and is open to U.S. residents 21 years of age and older, with the winners announced by May 9. Those wishing to enter can register at participating Endless Jewelry retail locations.

The grand prize package includes round trip, coach-class airfare for two as well as two nights’ hotel stay, an Endless Jewelry VIP Pre-Show Party and two tickets to Jennifer Lopez’s show on June 3. Additionally, Endless is providing a performance-based reward to the regional brand ambassadors and retailers. A total of 14 prizes will be awarded, one for each category for each of the seven regions. The top seven regional brand ambassadors will win the grand prize and a Jennifer Lopez bracelet. The top seven regional dealers will win a $200 gift card and two tickets to Jennifer Lopez’s show. For additional information, see the official rules.

Lopez is a brand ambassador and co-designer for her own line at Endless Jewelry, called the JLo collection.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”