EVEN CUSTOMERS WHO don’t normally have a thing for bling will run toward a jewelry store when they start to hear wedding bells. Be ready with a well-strategized bridal array, and you can be sure to delight any aspiring spouse who comes through your door.
Model Olga Safari wears jewelry by Harry Kotlar, including Scallop & Chevron Artisan Pavé bands from 7-8 mm in 18K white and yellow gold (2.21-2.55 TCW each), $14,550-$19,200; Chevron Artisan Pavé band in 18K white gold (1.82 TCW), $15,045; and Criss Cross Artisan Pavé hoop earrings in 18K white gold (0.56 TCW), $3,950. Call (800) 675-0479 or visit harrykotlar.com for more. PHOTOGRAPHER: Catherine Asanov; AGENCY: Now What Model Management.
Timeless Romance
Bridal is one category where the lure of traditional styles will always be powerful. These designs embody the beauty of the iconic engagement ring in a modern way that is sure to delight discerning romantics for countless years to come.

Brooklyn Jewelers
Platinum semi-mount with diamonds (1.08 TCW). Center stone not included.
$3,250
(718) 534-4408, brooklynjewelers.com

Noam Carver — CrownRing Bridal House
14K rose gold semi-mount with diamonds (0.09 TCW). Center stone not included.
$1,789
noamcarver.com

Unique Settings of New York
14K white gold semi-mount with diamonds (0.15 TCW). Center stone not included.
$1,350
(718) 247-4500, uniquesettings.com

Kim International
14K white gold semi-mount with diamonds (0.50 TCW). Center stone not included.
$2,795
(800) 275-5555, kimint.com

Sylvie Collection
14K yellow gold semi-mount with diamonds (0.29 TCW). Center stone not included.
$1,750
(800) 992-3426, sylviecollection.com
Advertisement

Tacori
Platinum semi-mount with diamonds (0.36 TCW). Center stone not included.
$4,190
tacori.com

GN Diamond
Platinum ring with 18K yellow gold and fancy yellow diamond (4.20 TCW).
$93,000
(800) 724-8810, gndiamond.com

Berco
Platinum semi-mount with diamonds (0.30 TCW). Center stone not included.
$3,000
(800) 621-0668, bercojewelry.com

Stuller
14K yellow gold semi-mount with diamonds (0.167 TCW). Center stone not included.
$1,200
(800) 877-7777, stuller.com
Edgy Engagement
The only rule in contemporary bridal is that the rules no longer apply. Your customers know that they are magical unicorns of individuality and they’re on the hunt for a ring that reflects that uniqueness. Don’t be afraid to blow their minds by showing them something they’ve never seen before.

NEI Group
Platinum semi-mount with diamonds (0.58 TCW). Center stone not included.
$3,195
(800) 223-5820, neigroup.com

Artëmer
18K yellow gold ring with diamonds (1.10 TCW).
$7,980
+972-3-5245552, artemerstudio.com

Melissa Scoppa
14K yellow gold engagement ring with center diamond (0.98 TCW) and diamond accents.
$3,225
(717) 298-0722, melissascoppa.com

ILA
18K yellow gold ring with diamonds (0.308 TCW).
$3,245
(713) 780-2828, ilacollection.com

Erika Winters Fine Jewelry
Platinum ring with unheated blue sapphire.
Price on request
erikawinters.com
Advertisement

Mindi Mond
Platinum ring with diamonds.
$8,800
mindimondny.com

Nora Kogan
14K yellow gold ring with enamel and diamond (0.60 TCW).
$3,195
norakogan.com

ManiaMania
14K yellow gold ring with pear cut bicolor sapphire.
$2,800
themaniamania.com

Leslie Paige Jewelry
14K yellow gold ring with diamond (1.00 TCW).
$9,900
(949) 683-6459 , lesliepaigejewelry.com
Band Together
We know the engagement ring is the big ticket item, but don’t underestimate the importance of having a good selection of wedding bands on hand, too. Wedding sets can always grow into wedding stacks, and if you have everything a couple needs, they’re going to want to keep coming back.

Beverley K
Platinum ring with diamonds (0.50 TCW).
$2,475
(619) 465-4789, beverleyk.com

Jewelry Innovations
Serinium ring with 14K rose gold.
$1,125
(800) 872-6840, jewelryinnovations.com

Forevermark
Platinum ring with diamond (0.01 TCW).
$695
(203) 388-3527, forevermark.com

Thorsten
Titanium ring with gold plating.
$179.99
(888) 209-4757, thorstenrings.com

Suneera
14K yellow gold ring with a marquise rose cut diamond.
$5,152
(310) 598-5010, suneera.com
Advertisement

Gabriel & Co.
14K white gold ring with diamonds.
$5,080
(212) 519-1400, gabrielny.com

Shy Creation
14K white gold ring with diamonds (0.30 TCW) and sapphires (0.30 TCW).
$900
[email protected], shycreation.com

Sethi Couture
18K rose gold ring with black diamonds.
$1,000
(415) 863-1475, sethicouture.com

Lashbrook
Cobalt chrome ring with laser-carved pattern and deer antler sleeve.
$825
(888) 252-7388, lashbrookdesigns.com