(PRESS RELEASE) Often customers walk into a jewelry store and they are asked, “How can I help you”? Unfortunately, this may lead to the retort, “I am just looking.” Perhaps, greeting the customer with, “Let me show you our new finished jewelry line,” may produce other results. Nowadays, it is very few and far between that a customer is just looking. And if they are just looking there is something in your store or something on-line that intrigued them to come inside as opposed to pass by.
Thus, the opportunity for a sale lies in the hands of the sales associate. The following are some key ingredients to help create a sale.
Engaging a customer and making them feel comfortable and communicating with you is one of the key ingredients that may lead to a future sale. Sometimes, the more casual the better. It will increase the likelihood that they’ll spend money with you. It can also help you learn more about their wants and possible needs, which will help channel your sales strategy towards one particular line of jewelry versus another.
The Importance to Know your inventory. If the customer is looking for loose diamonds, it is important to know sizes, shapes, colors and cost. Never underestimate the budget of a customer, it is always easier to start high and then go down versus the reverse strategy. As Shane Decker says, “Do not sell out of your own pocket.”
Create confidence and popularity with a certain product line, so that a customer may think, “I want that, too!” Listen for feedback.
Give the customer time to react to what you are selling before saying too much or moving on to another product. Speaking about too many product lines may be overwhelming or cause overall disinterest. It is important to get the first yes.
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Has the customer come in before? Are they coming in to pick up a repair?
Don’t forget the add-on sale in which many of the strategies listed above hold true! Plant seeds for future sales while the customer is waiting or paying. It is suggested to choose only one add-on product.
Be subtle, not pushy. Try to assume the sale is complete, if the conversation steers you in that direction.
The Power of Wowing! The Holiday season is right around the corner, now is the time to Wow everyone. In addition, referrals during the holiday season can bring in an abundance of additional revenue. Some retailers do as much as 45% or more during these last 4 months of the year, the time is now to stock up on bread and butter goods. GN Diamond has over 9,000 loose diamonds with the largest selection and the sharpest pricing.
Visit here, sales@gndiamond.com or call 800-724-8810, open 7 days a week with free shipping.