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Envision Your Ideal Dinner Party When Planning Your Store Mood and Displays

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LAFAYETTE, LA — If you were throwing a dinner party, what kind of dinner party would it be?

Who would you invite?

What would you serve?

What would your centerpiece look like?

What kind of mood would you like to create?

Fun, light and summery? Or rich and romantic?INSTORE Eileen Stuller

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The Stuller team recently spoke on “Visual Merchandising and Your Brand Experience.”

Jennifer Tausch, Stuller’s executive director for brand and creative, and Emily Graffagnino, Stuller’s director of packaging and display, recommend trying this conceptual exercise to begin to envision your brand as well as the look of your store.

The Stuller team spoke on “Visual Merchandising and Your Brand Experience” during a Bench Jeweler Workshop at Stuller March 23-25.

Pull photos from Pinterest and assemble a photo board of your own, showing what your ideal dinner party would look like. Then translate the look and feel of it to what you’d like your store to be like. Will there be fresh flowers? Music? What kind of scent best represents your brand?Is there a theme?

If you’re looking to attract a subset of environmentally conscious millennials, try an eco-chic safari theme, for example. Bring in something green, such as bamboo or succulents, add rustic wood, use some open cases. Make it natural, open, inviting and fresh.

If your main audience is baby boomers with disposable income, you might consider something more classic. For a Renaissance, red-carpet theme, use cherry wood, red roses, and shades of wine with gold accents. Emphasize integrity and quality.

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If you want to appeal to Gen X self-purchasing women, emphasize modern aesthetics, and perhaps a black and white motif with pops of color. Think about white roses and marble risers and non-traditional ways to display necklaces. Having a black and white theme makes it easy to bring in a gold accent for the holidays or to add a little sparkle for New Year’s.

In other words, figure out how you fit into the marketplace before changing your display strategy.

Branding and display are closely linked.

“Ask yourself, why are customers choosing you versus others?” suggests Tausch. “And who is your customer?

“Your brand is the sum of emotions and thoughts your audience has about your company.”

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SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Envision Your Ideal Dinner Party When Planning Your Store Mood and Displays

mm

Published

on

LAFAYETTE, LA — If you were throwing a dinner party, what kind of dinner party would it be?

Who would you invite?

What would you serve?

What would your centerpiece look like?

What kind of mood would you like to create?

Advertisement

Fun, light and summery? Or rich and romantic?INSTORE Eileen Stuller

The Stuller team recently spoke on “Visual Merchandising and Your Brand Experience.”

Jennifer Tausch, Stuller’s executive director for brand and creative, and Emily Graffagnino, Stuller’s director of packaging and display, recommend trying this conceptual exercise to begin to envision your brand as well as the look of your store.

The Stuller team spoke on “Visual Merchandising and Your Brand Experience” during a Bench Jeweler Workshop at Stuller March 23-25.

Pull photos from Pinterest and assemble a photo board of your own, showing what your ideal dinner party would look like. Then translate the look and feel of it to what you’d like your store to be like. Will there be fresh flowers? Music? What kind of scent best represents your brand?Is there a theme?

If you’re looking to attract a subset of environmentally conscious millennials, try an eco-chic safari theme, for example. Bring in something green, such as bamboo or succulents, add rustic wood, use some open cases. Make it natural, open, inviting and fresh.

Advertisement

If your main audience is baby boomers with disposable income, you might consider something more classic. For a Renaissance, red-carpet theme, use cherry wood, red roses, and shades of wine with gold accents. Emphasize integrity and quality.

If you want to appeal to Gen X self-purchasing women, emphasize modern aesthetics, and perhaps a black and white motif with pops of color. Think about white roses and marble risers and non-traditional ways to display necklaces. Having a black and white theme makes it easy to bring in a gold accent for the holidays or to add a little sparkle for New Year’s.

In other words, figure out how you fit into the marketplace before changing your display strategy.

Branding and display are closely linked.

“Ask yourself, why are customers choosing you versus others?” suggests Tausch. “And who is your customer?

“Your brand is the sum of emotions and thoughts your audience has about your company.”

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular