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Etsy Jeweler Finds Brick-and-Mortar Success With 100% Handmade Designs

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Each piece takes two days to create, owner says.

After Cassie Uhl launched Zenned Out on e-commerce website Etsy, she opened a physical store in Tempe, AZ to sell her handcrafted jewelry and has since become known for her sustainable business practices, the East Valley Tribune writes. “We live in such a throw-away society,” she told the news outlet. “Whenever I go into jewelry stores like Charming Charlie or Claire’s, I physically tense up a bit.” As such, Uhl uses recycled metals to craft her designs and recycled materials for packaging, the article says, noting that each piece is “completely handmade” and takes about two days to create.

Read more at the East Valley Tribune

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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