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Etsy Jeweler Finds Brick-and-Mortar Success With 100% Handmade Designs

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Each piece takes two days to create, owner says.

After Cassie Uhl launched Zenned Out on e-commerce website Etsy, she opened a physical store in Tempe, AZ to sell her handcrafted jewelry and has since become known for her sustainable business practices, the East Valley Tribune writes. “We live in such a throw-away society,” she told the news outlet. “Whenever I go into jewelry stores like Charming Charlie or Claire’s, I physically tense up a bit.” As such, Uhl uses recycled metals to craft her designs and recycled materials for packaging, the article says, noting that each piece is “completely handmade” and takes about two days to create.

Read more at the East Valley Tribune

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Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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