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Etsy Jeweler Finds Brick-and-Mortar Success With 100% Handmade Designs

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Each piece takes two days to create, owner says.

After Cassie Uhl launched Zenned Out on e-commerce website Etsy, she opened a physical store in Tempe, AZ to sell her handcrafted jewelry and has since become known for her sustainable business practices, the East Valley Tribune writes. “We live in such a throw-away society,” she told the news outlet. “Whenever I go into jewelry stores like Charming Charlie or Claire’s, I physically tense up a bit.” As such, Uhl uses recycled metals to craft her designs and recycled materials for packaging, the article says, noting that each piece is “completely handmade” and takes about two days to create.

Read more at the East Valley Tribune

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If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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