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Etsy Jeweler Finds Brick-and-Mortar Success With 100% Handmade Designs

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Each piece takes two days to create, owner says.

After Cassie Uhl launched Zenned Out on e-commerce website Etsy, she opened a physical store in Tempe, AZ to sell her handcrafted jewelry and has since become known for her sustainable business practices, the East Valley Tribune writes. “We live in such a throw-away society,” she told the news outlet. “Whenever I go into jewelry stores like Charming Charlie or Claire’s, I physically tense up a bit.” As such, Uhl uses recycled metals to craft her designs and recycled materials for packaging, the article says, noting that each piece is “completely handmade” and takes about two days to create.

Read more at the East Valley Tribune

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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