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Etsy Jeweler Finds Brick-and-Mortar Success With 100% Handmade Designs

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Each piece takes two days to create, owner says.

After Cassie Uhl launched Zenned Out on e-commerce website Etsy, she opened a physical store in Tempe, AZ to sell her handcrafted jewelry and has since become known for her sustainable business practices, the East Valley Tribune writes. “We live in such a throw-away society,” she told the news outlet. “Whenever I go into jewelry stores like Charming Charlie or Claire’s, I physically tense up a bit.” As such, Uhl uses recycled metals to craft her designs and recycled materials for packaging, the article says, noting that each piece is “completely handmade” and takes about two days to create.

Read more at the East Valley Tribune

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Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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