Connect with us

Brainstorms

Ever Considered Making Your Own Store Beverage? Here’s Why You Should

This jewelry store partnered with a local juice store to do it.

mm

Published

on

WHO HASN’T THOUGHT of creating their very own beverage brand? H1912 in Princeton, NJ, partners with local juice store Tico’s to create its own cold-pressed blend that it serves to clients. “We wanted to provide something different that sets us apart from other retailers and would also tie into our upbeat and fun shopping experience. What better way than to enjoy a refreshing, all-organic, cold-pressed juice made of ginger, lemon, pear, and mango packaged in an 8-ounce glass bottle with our logo on the front?” explained former store director Lea D’Onofrio.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

A Packed Store Like the Day Before Christmas? Wilkerson Makes It Happen

Deb Schulman says once she and her husband, Ron, decided to retire, she could feel “the stress start to leave.” The owners of B. Alsohns Jewelers in Palm Desert, California, the Schulmans had heard about Wilkerson over the years and contacted them when the time was right. Wilkerson provided the personalized service, experience and manpower it took to organize their GOB sale. “We are so impressed with the way Wilkerson performed for us,” says Ron Schulman, “I’d send high accolades to anyone who was interested.”

Promoted Headlines

Brainstorms

In the Year 2020, Think Two and 20

It’s the secret formula to habit change.

mm

Published

on

TWO MINUTES AND 20 seconds. They should be your targets if you’re trying to get a new habit — be it walking, meditating or even reading more business books — to take root in 2020. Two minutes is an acceptably low target for Day 1 to start building momentum with your new habit, says productivity writer James Clear in his book Atomic Habits. As for the 20 seconds, that’s the time you should aim to cut between your inert state (like being couch-bound) and actually doing something. “If you reduce the amount of activation energy required, tough things become easy. So make new habits 20 seconds easier to start,” says Shawn Achor, author of the bestseller Big Potential. Examples could include leaving a job ready to work on overnight, scheduling an internet blackout first thing in the morning, or conversely, to make a bad habit harder to fall into, taking the batteries out of the remote control.

Continue Reading

Brainstorms

Why You Should Try Being Average for a Day

It will change your mindset.

mm

Published

on

IF YOU SUFFER from perfectionism, or even just stress-causing high-standards, the cognitive therapist David Burns urges you try this for a day: Try to be normal. “I dare you to try to be ‘average,’” he writes in his bestseller Feeling Good. “Does the prospect seem blah and boring? … I predict two things will happen. First, you won’t be particularly successful at being ‘average.’ Second, in spite of this, you will receive substantial satisfaction from what you do. More than usual.”

Continue Reading

Brainstorms

Forget Santa — Here’s the Character You Want at Your Store’s Photo Op

His heart is two sizes too small.

mm

Published

on

He’s misanthropic, mean-tempered, has a heart that is “two sizes too small” and is avocado green to boot. But kids can’t get enough of the Grinch. That’s what pet store The Green Spot discovered when they invited clients to bring their kids (and pets) in to take pictures with the Dr. Seuss character on Small Business Saturday. “It wasn’t until we started doing the event that we realized how much people loved the Grinch,” says Green Spot co-owner Jessica Ellis. The Grinch’s presence and special offers produced sales about 25 percent higher than the typical Saturday, Ellis reports, while The Green Spot also received a boost of attention from local TV news coverage. Getting dressed up for a Christmas event? Go green.

Continue Reading

Most Popular