Brainstorms

Ever Considered Making Your Own Store Beverage? Here’s Why You Should

This jewelry store partnered with a local juice store to do it.

Published

1 year ago

December 8, 2019

INSTORE Staff Instore December 2019 Issue

WHO HASN’T THOUGHT of creating their very own beverage brand? H1912 in Princeton, NJ, partners with local juice store Tico’s to create its own cold-pressed blend that it serves to clients. “We wanted to provide something different that sets us apart from other retailers and would also tie into our upbeat and fun shopping experience. What better way than to enjoy a refreshing, all-organic, cold-pressed juice made of ginger, lemon, pear, and mango packaged in an 8-ounce glass bottle with our logo on the front?” explained former store director Lea D’Onofrio.

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”