Brainstorms

Ever Considered Making Your Own Store Beverage? Here’s Why You Should

This jewelry store partnered with a local juice store to do it.

Published

1 year ago

December 8, 2019

INSTORE Staff Instore December 2019 Issue

WHO HASN’T THOUGHT of creating their very own beverage brand? H1912 in Princeton, NJ, partners with local juice store Tico’s to create its own cold-pressed blend that it serves to clients. “We wanted to provide something different that sets us apart from other retailers and would also tie into our upbeat and fun shopping experience. What better way than to enjoy a refreshing, all-organic, cold-pressed juice made of ginger, lemon, pear, and mango packaged in an 8-ounce glass bottle with our logo on the front?” explained former store director Lea D’Onofrio.

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.