Connect with us
mm

Published

on

When your store has a big anniversary coming up, a special event can seem like a great idea.

And it is — as long as you market it effectively.

In the video below, marketing specialist Jim Ackerman offers advice for promoting an anniversary celebration. He takes you line by line through a postcard that a client prepared for an 80th-anniversary sale, showing you what worked and what needed improvement.


Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

Advertisement

SPONSORED VIDEO

Gene the Jeweler

Gene the Jeweler Explains How to Fire People

In this episode of Jimmy DeGroot’s "Gene the Jeweler", Gene talks about how to fire people when necessary. He admits that confrontation is not his strong suit. His suggestion: Maybe being passive-aggressive for years on end will work?

Promoted Headlines

Jim Ackerman

Video: How to Turn Prospects Into Paying Jewelry Customers

It’s time to build a strong relationship.

mm

Published

on

SO YOU HAVE a prospect!

You reached a potential jewelry customer before your competitors did, and now it’s time to build a relationship.

Go about it the right way and the prospect just may become a buyer some day.

In the video below, marketing specialist Jim Ackerman outlines techniques to increase your chances of success.

Watch the clip:


Continue Reading

Jim Ackerman

Video: How to Find New Jewelry Customers Before Your Competitors Do

Establish a relationship and nurture it over time.

mm

Published

on

ARE YOU REACHING potential jewelry customers early enough?

Doing so can help you preempt competitors, ranging from other independents to major chains to online retailers, says marketing specialist Jim Ackerman.

The idea is to identify prospects when they’re thinking about buying jewelry but haven’t committed to the idea yet. Establish a relationship and nurture it over time.

In the video below, Ackerman explains how.

Watch the clip:

Continue Reading

Jim Ackerman

Video: Jim Ackerman on Why Your Digital Marketing Doesn’t Work Like the Experts Say It Should

Jim offers pointers for maximizing the effectiveness of your marketing.

mm

Published

on

FOR THE PAST 10 years or so, you’ve probably been hearing experts talk about digital marketing as if it would be a panacea for jewelers, says marketing specialist Jim Ackerman.

But for most jewelers, it hasn’t worked out that way.

In today’s video, Ackerman explains why. And he offers tips on how to maximize the effectiveness of your marketing efforts.

Watch the video



Continue Reading

Most Popular