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Every Jewelry Store Holds Anniversary Sales … Here’s How to Make Yours Successful

Be sure to promote your big day correctly.

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When your store has a big anniversary coming up, a special event can seem like a great idea.

And it is — as long as you market it effectively.

In the video below, marketing specialist Jim Ackerman offers advice for promoting an anniversary celebration. He takes you line by line through a postcard that a client prepared for an 80th-anniversary sale, showing you what worked and what needed improvement.


Every Jewelry Store Holds Anniversary Sales … Here’s How to Make Yours Successful

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

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