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Expect a Steady Finish to Your Holiday Sales

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Expect a Steady Finish to Your Holiday Sales

The Wall Street Journal reported on Friday that retail sales rose in November, with low gas prices and slowing auto sales contributing to the retail uptick. The takeaway by economic experts is that while consumers don’t have extra money or credit to spend, they are still spending — just don’t expect the big credit-based purchases that might have come in previous years.

Expect a Steady Finish to Your Holiday Sales
Trace
Shelton



Editor-in-Chief
of INDESIGN Magazine and Contributing Editor of INSTORE.
T

he Wall Street Journal reported on Friday that retail sales rose in November, with low gas prices and slowing auto sales contributing to the retail uptick. The takeaway by economic experts is that while consumers don’t have extra money or credit to spend, they are still spending — just don’t expect the big credit-based purchases that might have come in previous years.

While wages are up slightly this year, healthcare costs and rising rents have negated any gains that consumers might have felt, and as a result, people are putting more away into savings than they have since 2012. That said, they are still spending slightly more on holiday gifts than they did last year.

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Retailers also report that there is some consumer fatigue related to Black Friday — especially among millennials — and so consumers are spreading their buying out over the entire season. Most years see a decline in spending during the first couple of weeks in December after Black Friday, but this year, spending has been stronger during that time. As a result, retailers can expect steady buying all the way through Dec. 24. Hopefully, that will bring jewelry retailers an extra measure of gusto as you begin the final, crucial 10 days of the holiday selling season.

For the entire Wall Street Journal article, click here.

 

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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Expect a Steady Finish to Your Holiday Sales

Published

on

Expect a Steady Finish to Your Holiday Sales

The Wall Street Journal reported on Friday that retail sales rose in November, with low gas prices and slowing auto sales contributing to the retail uptick. The takeaway by economic experts is that while consumers don’t have extra money or credit to spend, they are still spending — just don’t expect the big credit-based purchases that might have come in previous years.

Expect a Steady Finish to Your Holiday Sales
Trace
Shelton



Editor-in-Chief
of INDESIGN Magazine and Contributing Editor of INSTORE.
T

he Wall Street Journal reported on Friday that retail sales rose in November, with low gas prices and slowing auto sales contributing to the retail uptick. The takeaway by economic experts is that while consumers don’t have extra money or credit to spend, they are still spending — just don’t expect the big credit-based purchases that might have come in previous years.

Advertisement

While wages are up slightly this year, healthcare costs and rising rents have negated any gains that consumers might have felt, and as a result, people are putting more away into savings than they have since 2012. That said, they are still spending slightly more on holiday gifts than they did last year.

Retailers also report that there is some consumer fatigue related to Black Friday — especially among millennials — and so consumers are spreading their buying out over the entire season. Most years see a decline in spending during the first couple of weeks in December after Black Friday, but this year, spending has been stronger during that time. As a result, retailers can expect steady buying all the way through Dec. 24. Hopefully, that will bring jewelry retailers an extra measure of gusto as you begin the final, crucial 10 days of the holiday selling season.

For the entire Wall Street Journal article, click here.

 

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

Advertisement

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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