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Expect a Steady Finish to Your Holiday Sales

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Expect a Steady Finish to Your Holiday Sales

The Wall Street Journal reported on Friday that retail sales rose in November, with low gas prices and slowing auto sales contributing to the retail uptick. The takeaway by economic experts is that while consumers don’t have extra money or credit to spend, they are still spending — just don’t expect the big credit-based purchases that might have come in previous years.

Expect a Steady Finish to Your Holiday Sales
Trace
Shelton



Editor-in-Chief
of INDESIGN Magazine and Contributing Editor of INSTORE.
T

he Wall Street Journal reported on Friday that retail sales rose in November, with low gas prices and slowing auto sales contributing to the retail uptick. The takeaway by economic experts is that while consumers don’t have extra money or credit to spend, they are still spending — just don’t expect the big credit-based purchases that might have come in previous years.

While wages are up slightly this year, healthcare costs and rising rents have negated any gains that consumers might have felt, and as a result, people are putting more away into savings than they have since 2012. That said, they are still spending slightly more on holiday gifts than they did last year.

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Retailers also report that there is some consumer fatigue related to Black Friday — especially among millennials — and so consumers are spreading their buying out over the entire season. Most years see a decline in spending during the first couple of weeks in December after Black Friday, but this year, spending has been stronger during that time. As a result, retailers can expect steady buying all the way through Dec. 24. Hopefully, that will bring jewelry retailers an extra measure of gusto as you begin the final, crucial 10 days of the holiday selling season.

For the entire Wall Street Journal article, click here.

 

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Expect a Steady Finish to Your Holiday Sales

Published

on

Expect a Steady Finish to Your Holiday Sales

The Wall Street Journal reported on Friday that retail sales rose in November, with low gas prices and slowing auto sales contributing to the retail uptick. The takeaway by economic experts is that while consumers don’t have extra money or credit to spend, they are still spending — just don’t expect the big credit-based purchases that might have come in previous years.

Expect a Steady Finish to Your Holiday Sales
Trace
Shelton



Editor-in-Chief
of INDESIGN Magazine and Contributing Editor of INSTORE.
T

he Wall Street Journal reported on Friday that retail sales rose in November, with low gas prices and slowing auto sales contributing to the retail uptick. The takeaway by economic experts is that while consumers don’t have extra money or credit to spend, they are still spending — just don’t expect the big credit-based purchases that might have come in previous years.

Advertisement

While wages are up slightly this year, healthcare costs and rising rents have negated any gains that consumers might have felt, and as a result, people are putting more away into savings than they have since 2012. That said, they are still spending slightly more on holiday gifts than they did last year.

Retailers also report that there is some consumer fatigue related to Black Friday — especially among millennials — and so consumers are spreading their buying out over the entire season. Most years see a decline in spending during the first couple of weeks in December after Black Friday, but this year, spending has been stronger during that time. As a result, retailers can expect steady buying all the way through Dec. 24. Hopefully, that will bring jewelry retailers an extra measure of gusto as you begin the final, crucial 10 days of the holiday selling season.

For the entire Wall Street Journal article, click here.

 

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

Advertisement

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
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})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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