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Eye Catchers: Eve J. Alfillé Gallery & Studio,

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Eye Catchers: Eve J. Alfillé Gallery & Studio

Evanston, IL

Published in the May 2012 issue

1 Short, hardhitting question challenges readers to think of jewelry differently while raising perception of this store’s quality

2 Beautiful custom jewelry takes center stage due to exceptional lighting and framing of the model

3 The composition of the copy and the image draw attention to the center: headline, jewelry and store logo

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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