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Eye Catchers: Eve J. Alfillé Gallery & Studio,

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Published

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Eye Catchers: Eve J. Alfillé Gallery & Studio

Evanston, IL

Published in the May 2012 issue

Eye Catchers: Eve J. Alfillé Gallery & Studio,

1 Short, hardhitting question challenges readers to think of jewelry differently while raising perception of this store’s quality

2 Beautiful custom jewelry takes center stage due to exceptional lighting and framing of the model

3 The composition of the copy and the image draw attention to the center: headline, jewelry and store logo

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Eye Catchers: Eve J. Alfillé Gallery & Studio,

mm

Published

on

Eye Catchers: Eve J. Alfillé Gallery & Studio

Evanston, IL

Published in the May 2012 issue

Eye Catchers: Eve J. Alfillé Gallery & Studio,

1 Short, hardhitting question challenges readers to think of jewelry differently while raising perception of this store’s quality

2 Beautiful custom jewelry takes center stage due to exceptional lighting and framing of the model

Advertisement

3 The composition of the copy and the image draw attention to the center: headline, jewelry and store logo

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular