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Face Front: “Holiday Gift Ideas”

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 Face Front: “Holiday Gift Ideas”

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Published in the July/August 2013 issue

James O. Poag Jewellers Strathroy, ON, Canada

CONCEPTThe store promotes three attention-grabbing offers for the holidays: Gifts Under $500, Gifts Over $500, and a Winter Wonderland Sweepstakes. Affordable gift ideas are promoted daily in Facebook page posts to drive interest and sales. 

EXECUTION A custom catalog was developed by Fruchtman Marketing with items for the two gift categories, and the sweepstakes featured a chance to win one of five jewelry gifts. The promotion was pushed in email blasts, website, direct mail and print as well as Facebook. 1,200 local targeted fans were added and thousands of dollars in sales made based on the 35-day promotion.

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FRIEND COUNT 4,060 (as of 7/1/13)

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Face Front: “Holiday Gift Ideas”

mm

Published

on

 Face Front: “Holiday Gift Ideas”

Facebook promotions that work

Published in the July/August 2013 issue

James O. Poag Jewellers Strathroy, ON, Canada

CONCEPTThe store promotes three attention-grabbing offers for the holidays: Gifts Under $500, Gifts Over $500, and a Winter Wonderland Sweepstakes. Affordable gift ideas are promoted daily in Facebook page posts to drive interest and sales. 

Advertisement

EXECUTION A custom catalog was developed by Fruchtman Marketing with items for the two gift categories, and the sweepstakes featured a chance to win one of five jewelry gifts. The promotion was pushed in email blasts, website, direct mail and print as well as Facebook. 1,200 local targeted fans were added and thousands of dollars in sales made based on the 35-day promotion.

FRIEND COUNT 4,060 (as of 7/1/13)

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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