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Face Front: “Holiday Gift Ideas”

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 Face Front: “Holiday Gift Ideas”

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Published in the July/August 2013 issue

James O. Poag Jewellers Strathroy, ON, Canada

Face Front: “Holiday Gift Ideas”

CONCEPTThe store promotes three attention-grabbing offers for the holidays: Gifts Under $500, Gifts Over $500, and a Winter Wonderland Sweepstakes. Affordable gift ideas are promoted daily in Facebook page posts to drive interest and sales. 

Face Front: “Holiday Gift Ideas”

EXECUTION A custom catalog was developed by Fruchtman Marketing with items for the two gift categories, and the sweepstakes featured a chance to win one of five jewelry gifts. The promotion was pushed in email blasts, website, direct mail and print as well as Facebook. 1,200 local targeted fans were added and thousands of dollars in sales made based on the 35-day promotion.

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FRIEND COUNT 4,060 (as of 7/1/13)

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Face Front: “Holiday Gift Ideas”

mm

Published

on

 Face Front: “Holiday Gift Ideas”

Facebook promotions that work

Published in the July/August 2013 issue

James O. Poag Jewellers Strathroy, ON, Canada

Face Front: “Holiday Gift Ideas”

CONCEPTThe store promotes three attention-grabbing offers for the holidays: Gifts Under $500, Gifts Over $500, and a Winter Wonderland Sweepstakes. Affordable gift ideas are promoted daily in Facebook page posts to drive interest and sales. 

Face Front: “Holiday Gift Ideas”

Advertisement

EXECUTION A custom catalog was developed by Fruchtman Marketing with items for the two gift categories, and the sweepstakes featured a chance to win one of five jewelry gifts. The promotion was pushed in email blasts, website, direct mail and print as well as Facebook. 1,200 local targeted fans were added and thousands of dollars in sales made based on the 35-day promotion.

FRIEND COUNT 4,060 (as of 7/1/13)

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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