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Face Front: “Holiday Gift Ideas”

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 Face Front: “Holiday Gift Ideas”

Facebook promotions that work

Published in the July/August 2013 issue

James O. Poag Jewellers Strathroy, ON, Canada

Face Front: “Holiday Gift Ideas”

CONCEPTThe store promotes three attention-grabbing offers for the holidays: Gifts Under $500, Gifts Over $500, and a Winter Wonderland Sweepstakes. Affordable gift ideas are promoted daily in Facebook page posts to drive interest and sales. 

Face Front: “Holiday Gift Ideas”

EXECUTION A custom catalog was developed by Fruchtman Marketing with items for the two gift categories, and the sweepstakes featured a chance to win one of five jewelry gifts. The promotion was pushed in email blasts, website, direct mail and print as well as Facebook. 1,200 local targeted fans were added and thousands of dollars in sales made based on the 35-day promotion.

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FRIEND COUNT 4,060 (as of 7/1/13)

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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Face Front: “Holiday Gift Ideas”

mm

Published

on

 Face Front: “Holiday Gift Ideas”

Facebook promotions that work

Published in the July/August 2013 issue

James O. Poag Jewellers Strathroy, ON, Canada

Face Front: “Holiday Gift Ideas”

CONCEPTThe store promotes three attention-grabbing offers for the holidays: Gifts Under $500, Gifts Over $500, and a Winter Wonderland Sweepstakes. Affordable gift ideas are promoted daily in Facebook page posts to drive interest and sales. 

Face Front: “Holiday Gift Ideas”

Advertisement

EXECUTION A custom catalog was developed by Fruchtman Marketing with items for the two gift categories, and the sweepstakes featured a chance to win one of five jewelry gifts. The promotion was pushed in email blasts, website, direct mail and print as well as Facebook. 1,200 local targeted fans were added and thousands of dollars in sales made based on the 35-day promotion.

FRIEND COUNT 4,060 (as of 7/1/13)

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

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