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Face Front: Richardson Jewelers

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Face Front: Richardson Jewelers

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Face Front: Richardson Jewelers

Published in the July/August 2012 issue

CONCEPT Contestants produce and submit a 60-second video “love story” that incorporates the jeweler’s name. The jeweler’s Facebook fans vote and the winner receives a $10,000 engagement ring.

EXECUTION In this Fruchtman Marketing designed contest, video submissions were accepted from May 17-June 5, internal judging conducted June 6-7, and public votes taken June 8-17. The contest was marketed both on Facebook and through traditional advertising, with a large amount of traffic being driven by the entrants.

FRIEND COUNT 2,539 (as of 6/28/12)

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Face Front: Richardson Jewelers

 Face Front: Richardson Jewelers

 

Face Front: Richardson Jewelers

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SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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Face Front: Richardson Jewelers

mm

Published

on

Face Front: Richardson Jewelers

Facebook promotions that work

Face Front: Richardson Jewelers

Published in the July/August 2012 issue

CONCEPT Contestants produce and submit a 60-second video “love story” that incorporates the jeweler’s name. The jeweler’s Facebook fans vote and the winner receives a $10,000 engagement ring.

EXECUTION In this Fruchtman Marketing designed contest, video submissions were accepted from May 17-June 5, internal judging conducted June 6-7, and public votes taken June 8-17. The contest was marketed both on Facebook and through traditional advertising, with a large amount of traffic being driven by the entrants.

Advertisement

FRIEND COUNT 2,539 (as of 6/28/12)

Face Front: Richardson Jewelers

 Face Front: Richardson Jewelers

 

Face Front: Richardson Jewelers

Advertisement

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular