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Face Front: Richardson Jewelers

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Face Front: Richardson Jewelers

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Face Front: Richardson Jewelers

Published in the July/August 2012 issue

CONCEPT Contestants produce and submit a 60-second video “love story” that incorporates the jeweler’s name. The jeweler’s Facebook fans vote and the winner receives a $10,000 engagement ring.

EXECUTION In this Fruchtman Marketing designed contest, video submissions were accepted from May 17-June 5, internal judging conducted June 6-7, and public votes taken June 8-17. The contest was marketed both on Facebook and through traditional advertising, with a large amount of traffic being driven by the entrants.

FRIEND COUNT 2,539 (as of 6/28/12)

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Face Front: Richardson Jewelers

 Face Front: Richardson Jewelers

 

Face Front: Richardson Jewelers

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Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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Face Front: Richardson Jewelers

mm

Published

on

Face Front: Richardson Jewelers

Facebook promotions that work

Face Front: Richardson Jewelers

Published in the July/August 2012 issue

CONCEPT Contestants produce and submit a 60-second video “love story” that incorporates the jeweler’s name. The jeweler’s Facebook fans vote and the winner receives a $10,000 engagement ring.

EXECUTION In this Fruchtman Marketing designed contest, video submissions were accepted from May 17-June 5, internal judging conducted June 6-7, and public votes taken June 8-17. The contest was marketed both on Facebook and through traditional advertising, with a large amount of traffic being driven by the entrants.

Advertisement

FRIEND COUNT 2,539 (as of 6/28/12)

Face Front: Richardson Jewelers

 Face Front: Richardson Jewelers

 

Face Front: Richardson Jewelers

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

Promoted Headlines

Most Popular