Face Front: Richardson Jewelers

Published

14 years ago

July 6, 2012

INSTORE Staff

Face Front: Richardson Jewelers

Facebook promotions that work

Face Front: Richardson Jewelers

Published in the July/August 2012 issue

CONCEPT Contestants produce and submit a 60-second video “love story” that incorporates the jeweler’s name. The jeweler’s Facebook fans vote and the winner receives a $10,000 engagement ring.

EXECUTION In this Fruchtman Marketing designed contest, video submissions were accepted from May 17-June 5, internal judging conducted June 6-7, and public votes taken June 8-17. The contest was marketed both on Facebook and through traditional advertising, with a large amount of traffic being driven by the entrants.

FRIEND COUNT 2,539 (as of 6/28/12)

Face Front: Richardson Jewelers

After 35 Years in Kent, Bonaci Fine Jewelers Found the Right Partner to Close the Right Way

Bob Bonaci spent 35 years building a jewelry business and community presence in Kent, Washington. When he decided it was time to retire, he knew the process would take careful planning — and the right help. Fellow jewelers who’d been through it pointed him to Wilkerson. The results exceeded expectations. Wilkerson’s hands-off approach let Bonaci step back while the team handled every detail, meeting his personal and financial goals throughout. “It is phenomenal, the success that we’ve had.” Watch Bob share his retirement story.