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Face Front: Super Proposal

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Face Front: Super Proposal

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Face Front: Super Proposal 

Published in the March/April 2012 issue

CONCEPT Contestants write their love story submissions to win $7,500 toward an engagement ring at Sissy’s and a “will you marry me” proposal to air during the Super Bowl. 

EXECUTION The contest was promoted on Facebook beginning in early December, with entries accepted through late January (Facebook promotion continued through the Super Bowl and subsequent publicity). A winner was chosen and his 15-second proposal filmed, then later aired during the game. A local news station chose the winner, filmed the proposal, and later did a fourminute interview with the winning couple.

FRIEND COUNT 3,367 (as of 3/14/12)

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Face Front: Super Proposal

Face Front: Super Proposal

 


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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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Face Front: Super Proposal

mm

Published

on

 

Face Front: Super Proposal

Facebook promotions that work

Face Front: Super Proposal 

Published in the March/April 2012 issue

CONCEPT Contestants write their love story submissions to win $7,500 toward an engagement ring at Sissy’s and a “will you marry me” proposal to air during the Super Bowl. 

EXECUTION The contest was promoted on Facebook beginning in early December, with entries accepted through late January (Facebook promotion continued through the Super Bowl and subsequent publicity). A winner was chosen and his 15-second proposal filmed, then later aired during the game. A local news station chose the winner, filmed the proposal, and later did a fourminute interview with the winning couple.

Advertisement

FRIEND COUNT 3,367 (as of 3/14/12)

Face Front: Super Proposal

Face Front: Super Proposal

 


{JFBCLike}

{JFBCComments}

Advertisement

Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular