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Face Front: Super Proposal

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Face Front: Super Proposal

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Face Front: Super Proposal 

Published in the March/April 2012 issue

CONCEPT Contestants write their love story submissions to win $7,500 toward an engagement ring at Sissy’s and a “will you marry me” proposal to air during the Super Bowl. 

EXECUTION The contest was promoted on Facebook beginning in early December, with entries accepted through late January (Facebook promotion continued through the Super Bowl and subsequent publicity). A winner was chosen and his 15-second proposal filmed, then later aired during the game. A local news station chose the winner, filmed the proposal, and later did a fourminute interview with the winning couple.

FRIEND COUNT 3,367 (as of 3/14/12)

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Face Front: Super Proposal

Face Front: Super Proposal

 


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Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.

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Face Front: Super Proposal

mm

Published

on

 

Face Front: Super Proposal

Facebook promotions that work

Face Front: Super Proposal 

Published in the March/April 2012 issue

CONCEPT Contestants write their love story submissions to win $7,500 toward an engagement ring at Sissy’s and a “will you marry me” proposal to air during the Super Bowl. 

EXECUTION The contest was promoted on Facebook beginning in early December, with entries accepted through late January (Facebook promotion continued through the Super Bowl and subsequent publicity). A winner was chosen and his 15-second proposal filmed, then later aired during the game. A local news station chose the winner, filmed the proposal, and later did a fourminute interview with the winning couple.

FRIEND COUNT 3,367 (as of 3/14/12)

Advertisement

Face Front: Super Proposal

Face Front: Super Proposal

 


{JFBCLike}

{JFBCComments}

Advertisement

SPONSORED VIDEO

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.

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