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Face Front: Super Proposal





Face Front: Super Proposal

Facebook promotions that work


Published in the March/April 2012 issue

CONCEPT Contestants write their love story submissions to win $7,500 toward an engagement ring at Sissy’s and a “will you marry me” proposal to air during the Super Bowl. 

EXECUTION The contest was promoted on Facebook beginning in early December, with entries accepted through late January (Facebook promotion continued through the Super Bowl and subsequent publicity). A winner was chosen and his 15-second proposal filmed, then later aired during the game. A local news station chose the winner, filmed the proposal, and later did a fourminute interview with the winning couple.

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Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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