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Face Your Fears Day, Halloween As A Portal To The Holidays, And More Important October Dates

Plus a great reason to take a page out of the CSI handbook.

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Face Your Fears Day, Halloween As A Portal To The Holidays, And More Important October Dates

31 HALLOWEEN traditionally marked a time of deep seasonal uncertainty as the harvest season gave way to winter. This period of transition, it was held, opened a portal that allowed denizens of the otherworld to wander the earth. So celebrate Halloween with some intensity this year. Send Halloween cards. Get dressed up to lower the threshold resistance to your store. Never, it feels, has a year asked us so directly: “Trick or treat?”

6 Mark THE PREMIERE OF CSI: CRIME SCENE INVESTIGATION 20 years ago by conducting your own forensic investigation of an engagement-ring sale that went bad in the last month. Discuss what went wrong, what the warning signals were, and what other approaches could have been tried. Nail that sales killer.

14 On the anniversary of COACH JOHN WOODEN’S 1910 BIRTH DATE, keep in mind his strategies as you coach your staff: explain, demonstrate, imitate, correct and repeat. “Little things make big things happen,” Wooden famously said.

20 On FACE YOUR FEARS DAY, think of what’s making you anxious and ask yourself: What’s the worst thing that could happen if you deal with that issue? Can you handle the repercussions?

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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