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Face Your Fears Day, Halloween As A Portal To The Holidays, And More Important October Dates

Plus a great reason to take a page out of the CSI handbook.

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Face Your Fears Day, Halloween As A Portal To The Holidays, And More Important October Dates

31 HALLOWEEN traditionally marked a time of deep seasonal uncertainty as the harvest season gave way to winter. This period of transition, it was held, opened a portal that allowed denizens of the otherworld to wander the earth. So celebrate Halloween with some intensity this year. Send Halloween cards. Get dressed up to lower the threshold resistance to your store. Never, it feels, has a year asked us so directly: “Trick or treat?”

6 Mark THE PREMIERE OF CSI: CRIME SCENE INVESTIGATION 20 years ago by conducting your own forensic investigation of an engagement-ring sale that went bad in the last month. Discuss what went wrong, what the warning signals were, and what other approaches could have been tried. Nail that sales killer.

14 On the anniversary of COACH JOHN WOODEN’S 1910 BIRTH DATE, keep in mind his strategies as you coach your staff: explain, demonstrate, imitate, correct and repeat. “Little things make big things happen,” Wooden famously said.

20 On FACE YOUR FEARS DAY, think of what’s making you anxious and ask yourself: What’s the worst thing that could happen if you deal with that issue? Can you handle the repercussions?

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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