News Facebook Could Give You a Holiday Sales Boost … If You Do It Right Published 4 years ago on November 7, 2016 By INSTORE Staff Instore November 2016 Issue Share Tweet (Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: taking a crash course in social media advertising.) Investing a couple of hours in truly understanding how social media advertising works could save you time and money. Morgan Nicki Saatchi of SVS Fine Jewelry in Oceanside, NY, admits that Facebook advertising was “Greek to her” until she spent a couple of weeks listening to experts presenting webinars on the topic. Now, Facebook has replaced traditional media as the company’s advertising of choice. “We target ads to an age demographic who have an interest in the particular product or event,” Saatchi says. The store has about 20,000 followers, and online sales are up to 15 percent of total sales. Online purchase price points are generally less than $1,000. Using bitly has helped Saatchi track online sales that come via Facebook ads. The website provides detailed analytics that show where the traffic and the purchase came from. Advertisement For more on making social media work for you, check out our recent stories on the most engaging types of content best time to post. Related Topics: click to Comment(Comment) Up Next Show Your Customers Something Astonishing Just Before Christmas Don't Miss Your Store Won’t Truly Be Christmas-Ready Until You Do This INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected]. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials Retirement Made Easy with Wilkerson The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.” You may like Promoted Headlines Digital Warrior: A Conversation with GemFind’s Alex Fetanat GemFind A Sales Meeting Platform for The 21st Century The Plumb Club With Average Retails of $250, This Is One Brand You Won’t Want to Miss! 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