Connect with us

Press Releases

Facets of Fire Launches New Diamonds Collection

The first breakthrough in diamond technology in 100 years provides a bold new world of color.

mm

Published

on

DiamoComparison Facets of Fire

(PRESS RELEASE) This October, love will be forever more colorful. The launch of the new Facets of Fire Diamonds collection will transform a black and white world of diamonds into one filled with infinite color and endless possibilities. More than just stunningly beautiful, Facets of Fire™ Diamonds feature the most significant innovation in diamond cutting in 100 years.

The nano-technology perfected by our diamond master craftsmen etches thousands of invisible nano-prisms onto the pavilion of a beautifully polished, natural diamond, like “facets within facets.” When white light passes through these nano-prisms, it releases a thrilling burst of color, known as a diamond’s fire. The result is an unimaginable level of colorful brilliance. Recognized by the Gemological Institute of America and the American Gem Society as an advanced diamond cutting technique, the technology is so breakthrough, it is protected by five national and international patents.

One of the most thrilling aspects of Facets of Fire Diamonds is how excited consumers were to learn about the product. In-depth market research scores showed Facets of Fire Diamonds extremely high in appeal, product uniqueness, intent to purchase, and perceived value. More than 50% of consumers preferred Facets of Fire—the diamond with more fire and color.

“We’re thrilled to bring such a highly-anticipated diamond to the market, said Glenn Markman, president and CEO. “We’re unveiling our new brand identity, evolving Fire Polish to Facets of Fire to further strengthen our breakthrough positioning for this unique product. With our beautiful new designs throughout the collection, more dramatic storytelling to capture the imagination of buyers, and an enriched marketing and communications plan, consumers will never look at diamonds the same way again.”

“Seeing really is believing,” added Robert Goldstein COO. “There is no need for anyone to use special viewing devices to help differentiate a Facets of Fire Diamond. Its burst of color and fire easily can be seen with the naked eye.”

The Facets of Fire Diamond jewelry collection features pieces from .25 – 10.00+ carat total weight. It is available in loose diamonds and solitaire rings, engagement and bridal rings, as well as bracelets, necklaces, studs, hoops, drops and huggie earrings. All are offered in 18K white or yellow gold. Hidden hearts in the ring galleries and hoop mountings add an extra special romantic touch.

Advertisement

Every Facets of Fire Diamond is ethically sourced, conflict free and naturally mined, adhering to the strict global standards of the Kimberly Process and the Responsible Jewelry Council, both dedicated to eliminating all conflict diamonds.

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular