Connect with us

Press Releases

Facets of Fire Launches New Diamonds Collection

The first breakthrough in diamond technology in 100 years provides a bold new world of color.

mm

Published

on

DiamoComparison Facets of Fire

(PRESS RELEASE) This October, love will be forever more colorful. The launch of the new Facets of Fire Diamonds collection will transform a black and white world of diamonds into one filled with infinite color and endless possibilities. More than just stunningly beautiful, Facets of Fire™ Diamonds feature the most significant innovation in diamond cutting in 100 years.

The nano-technology perfected by our diamond master craftsmen etches thousands of invisible nano-prisms onto the pavilion of a beautifully polished, natural diamond, like “facets within facets.” When white light passes through these nano-prisms, it releases a thrilling burst of color, known as a diamond’s fire. The result is an unimaginable level of colorful brilliance. Recognized by the Gemological Institute of America and the American Gem Society as an advanced diamond cutting technique, the technology is so breakthrough, it is protected by five national and international patents.

One of the most thrilling aspects of Facets of Fire Diamonds is how excited consumers were to learn about the product. In-depth market research scores showed Facets of Fire Diamonds extremely high in appeal, product uniqueness, intent to purchase, and perceived value. More than 50% of consumers preferred Facets of Fire—the diamond with more fire and color.

“We’re thrilled to bring such a highly-anticipated diamond to the market, said Glenn Markman, president and CEO. “We’re unveiling our new brand identity, evolving Fire Polish to Facets of Fire to further strengthen our breakthrough positioning for this unique product. With our beautiful new designs throughout the collection, more dramatic storytelling to capture the imagination of buyers, and an enriched marketing and communications plan, consumers will never look at diamonds the same way again.”

“Seeing really is believing,” added Robert Goldstein COO. “There is no need for anyone to use special viewing devices to help differentiate a Facets of Fire Diamond. Its burst of color and fire easily can be seen with the naked eye.”

The Facets of Fire Diamond jewelry collection features pieces from .25 – 10.00+ carat total weight. It is available in loose diamonds and solitaire rings, engagement and bridal rings, as well as bracelets, necklaces, studs, hoops, drops and huggie earrings. All are offered in 18K white or yellow gold. Hidden hearts in the ring galleries and hoop mountings add an extra special romantic touch.

Advertisement

Every Facets of Fire Diamond is ethically sourced, conflict free and naturally mined, adhering to the strict global standards of the Kimberly Process and the Responsible Jewelry Council, both dedicated to eliminating all conflict diamonds.

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Facebook

Latest Comments

Most Popular