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Zen Jeweler: Falling On Your Sword

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I have a theory. The best clients can often be made from the biggest mistakes. Penicillin was a mistake, Velcro was a mistake. So was the day I took in a broken wedding ring from a stranger, and sent it to the wrong manufacturer. Three weeks later it came back, and I hurried it off to the proper company, where they replaced it at a cost of 10 times what I'd told the client it would cost. I charged the small amount I had promised, and two weeks later the other spouse's wedding ring broke, same spot. Now we were experts, and as a courtesy, I didn't charge any more for the second repair than I had for the first. Dumb, huh? 
 
They later returned and bought his-and-hers watches for $10,000. Do you think they would have if I'd been tough about the repairs? 
 
More clients' hopes are dashed at the repair counter than anywhere else. Stay tough there, and it will cost you more than you think.

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Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

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Zen Jeweler: Falling On Your Sword

mm

Published

on

I have a theory. The best clients can often be made from the biggest mistakes. Penicillin was a mistake, Velcro was a mistake. So was the day I took in a broken wedding ring from a stranger, and sent it to the wrong manufacturer. Three weeks later it came back, and I hurried it off to the proper company, where they replaced it at a cost of 10 times what I'd told the client it would cost. I charged the small amount I had promised, and two weeks later the other spouse's wedding ring broke, same spot. Now we were experts, and as a courtesy, I didn't charge any more for the second repair than I had for the first. Dumb, huh? 
 
They later returned and bought his-and-hers watches for $10,000. Do you think they would have if I'd been tough about the repairs? 
 
More clients' hopes are dashed at the repair counter than anywhere else. Stay tough there, and it will cost you more than you think.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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