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Fan Club: Pamela Froman Selected By Erica Courtney



Erica Courtney admires the gutsiness and fused metal creations of fellow Couture exhibitor Pamela Froman.

[dropcap cap=B]ORN AND RAISED IN MANHATTAN by her mother Ann Froman, a sculptor and designer, Pamela Froman graduated from the Fashion Institute of Technology and moved to Paris, where she began designing jewelry for the top couturier salons, including Courreges, Cacharel, Guy Larouche, and Valentino. Her pieces are handmade from multiple colors of precious metals. Her mélange eff ect of combining two or three metals into one piece launched her signature look. She added her “Crushed” texture, which is hand hammered and gives each of her pieces a distressed look. No two pieces will ever be identical in their fi nish, even if their designs are similar. Working in 18K gold, platinum and silver, her collections are sparked by precious gems and pave or briolette diamonds. The initial Pamela Froman Fine Jewelry Collection made its debut at the 2006 JCK Show in Las Vegas, where Pamela was awarded the promising title of Rising Star. In 2008, she was presented with the prestigious Town & Country Couture Design Award for Best of Gold, and in 2009, she won Best of Bridal. Her newest collections include pieces in 18K yellow and white gold with cool tones of blue and purple stones.— STORY BY BETH BERNSTEIN [/dropcap]





“I met Pam approximately 10 years ago at a three-day seminar. I found out we both lived in Los Angeles, and as we continued to talk, I liked her energy and enthusiasm. She seemed really passionate about making a mark in the jewelry industry.”

“Over the years, I saw at her at the Couture Show in Las Vegas and liked what I refer to as her ‘color blocking’ of gold. Although mixed metals had been around, and many designers, including myself, had been combining white, yellow, green or pink gold for a long time, Pam took it to a new level and created a distinctive ombre eff ect in which she seemed to fuse two or three colors into one solid piece. I found this to be truly cool and unique to her collection. I also respect the way she stuck to her signature and continued to develop this eff ect in a big way.”

“I also thought it was clever to name the texture she uses in almost all her pieces ‘Get Crushed,’ as it has a distinctive distressed and primitive fi nish. This was a savvy way to market the collection, especially in a time when marketing and sales go hand in hand.” “I watched her take the initial passion and gutsiness I saw in her and translate it into seriously working on the growth of her business, and I respect this about Pam. Anyone that can survive the struggles of this industry, particularly over the past few years, and can continue to grow obviously has a handle on what it takes and the gumption to go after it.”

“As far as design techniques, I also like the way she sparks up the metal pieces with the shimmer of briolettes and the pop of colored stones. I think designers all have their palette, and Pam’s is truly recognizable in both the metal and gems.”

[componentheading]Designs from Pamela Froman[/componentheading]

[smalltext]Harlequin cocktail rings in 22K yellow and 18K white gold with milky aquamarine and diamonds[/smalltext]


[smalltext]18K yellow and pink gold earrings with rainbow moonstone drops[/smalltext]

[smalltext]Scroll Crush Cap earrings in 18K yellow gold with green onyx and diamonds[/smalltext]

[smalltext]Scroll Crush Cap removable pendant in 18K yellow gold with lapis and diamond, on Links & Leather necklace[/smalltext]


[componentheading]ERICA COURTNEY[/componentheading][smalltext]
ERICA COURTNEY is one of America’s leading and trendsetting jewelry designers. She began designing costume jewelry in 1984. These days, she travels the globe to handpick precious gemstones and pearls to set into 18K gold and platinum, always with the sparkle of pavé diamonds. Courtney recently launched the Gorgeous and Engaged bridal collection, which was inspired by her son’s wedding.[/smalltext]

[span class=note]This story is from the May 2011 edition of INDESIGN[/span]






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