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Fana Welcomes 3 Execs to Sales Team

Shelby Sterrett, Eric Sigg and Steve Rumanoff will provide additional retailer support.




Shelby Sterrett, Eric Sigg Steve Rumanoff

Shelby Sterrett, Eric Sigg Steve Rumanoff

(PRESS RELEASE) FORT LEE, NJ — The FANA bridal and fine jewelry brand welcomes Shelby Sterrett and Steve Rumanoff to lead sales development in the West and Northeast, respectively, and Eric Sigg as national sales trainer and inside sales manager. This expansion allows the New York-based, third-generation jeweler to provide more personalized service to its retail partners throughout the US.

“FANA always strives to provide the best possible support to our retail partners,” said co-owner Bobby Jain. “By expanding our team to include Shelby, Steve, and Eric, we’ll be able to connect with all our clients on a regular basis to contribute positively to their businesses. Most importantly, we’ll be able to respond to their needs more quickly to ensure FANA continues to exceed their expectations.”

Sterrett, who joined FANA in February, will lead the newly created West sales region, covering Colorado and all other states on the West Coast. Coming to FANA with more than 15 years as a sales leader on prestige brands, including five years at Tacori as territory manager and business growth leader before being promoted to lead national and key accounts, Sterrett’s international experience spans the Americas, Asia Pacific and Europe.

Sigg joins as national sales trainer and inside sales manager, enhancing the FANA training program that focuses on the jewelry, heritage, manufacturing, craftsmanship and customer service. Bringing immense experience and skills to his new role, with more than 15 years in the jewelry and watch industries, including eight years as territory manager and business growth leader with Tacori, Sigg will create and coordinate on-site and online trainings.

Rumanoff joins as Northeast sales director, inclusive of New England and New York State. He will ensure that all retail partners’ needs are met and develop new partners for Fana. Coming with 30 years of experience, Rumanoff was formerly a sales manager at Spectrum Diamonds and Lieberfarb Wedding Bands, and as the co-founder/vice president of Rumanoff’s Fine Jewelry and Design, he understands and has unique insight into the manufacturing and retail sectors. Rumanoff currently serves on the board of directors of IJO.




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When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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