Press Releases

Fana Welcomes 3 Execs to Sales Team

Shelby Sterrett, Eric Sigg and Steve Rumanoff will provide additional retailer support.

Published

5 years ago

August 16, 2020

INSTORE Staff

Shelby Sterrett, Eric Sigg Steve Rumanoff

(PRESS RELEASE) FORT LEE, NJ — The FANA bridal and fine jewelry brand welcomes Shelby Sterrett and Steve Rumanoff to lead sales development in the West and Northeast, respectively, and Eric Sigg as national sales trainer and inside sales manager. This expansion allows the New York-based, third-generation jeweler to provide more personalized service to its retail partners throughout the US.

“FANA always strives to provide the best possible support to our retail partners,” said co-owner Bobby Jain. “By expanding our team to include Shelby, Steve, and Eric, we’ll be able to connect with all our clients on a regular basis to contribute positively to their businesses. Most importantly, we’ll be able to respond to their needs more quickly to ensure FANA continues to exceed their expectations.”

Sterrett, who joined FANA in February, will lead the newly created West sales region, covering Colorado and all other states on the West Coast. Coming to FANA with more than 15 years as a sales leader on prestige brands, including five years at Tacori as territory manager and business growth leader before being promoted to lead national and key accounts, Sterrett’s international experience spans the Americas, Asia Pacific and Europe.

Sigg joins as national sales trainer and inside sales manager, enhancing the FANA training program that focuses on the jewelry, heritage, manufacturing, craftsmanship and customer service. Bringing immense experience and skills to his new role, with more than 15 years in the jewelry and watch industries, including eight years as territory manager and business growth leader with Tacori, Sigg will create and coordinate on-site and online trainings.

Rumanoff joins as Northeast sales director, inclusive of New England and New York State. He will ensure that all retail partners’ needs are met and develop new partners for Fana. Coming with 30 years of experience, Rumanoff was formerly a sales manager at Spectrum Diamonds and Lieberfarb Wedding Bands, and as the co-founder/vice president of Rumanoff’s Fine Jewelry and Design, he understands and has unique insight into the manufacturing and retail sectors. Rumanoff currently serves on the board of directors of IJO.

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After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.