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Fana Expands Names 2 Sales VPs

Luxury specialists Courtney Cufaro and Michael McGuire join Fana’s sales team.




Courtney Cufaro | Michael McGuire

Courtney Cufaro | Michael McGuire

(PRESS RELEASE) NEW YORK — Fana, the leading bridal and fine jewelry brand, continues its growth of the sales team with the recent additions of Courtney Cufaro as vice president of sales in the Mid-Atlantic and Michael McGuire as vice president of sales, Canada. This expansion builds on the momentum of 2020, in which the brand announced three new high-profile positions.

“We are thrilled to establish our brand presence in Canada for the first time. With Michael McGuire leading the charge, our new Canadian retailers are in very capable hands,” commented owner Bobby Jain. “Courtney Cufaro will add significant strength and expertise to the Mid-Atlantic, where the brand has been steadily growing. With these additions to our sales team, we can ensure Fana continues to excel in servicing our retail partners.”

Courtney Cufaro, who joined Fana in November 2020, will lead sales for several states throughout the Mid-Atlantic, including New Jersey, Pennsylvania, Maryland, Delaware, Washington DC Metro, and Virginia. Before joining Fana, Courtney spent more than eight years as a sales leader in high fashion retail, including at Saks Fifth Avenue, where she honed her ability to predict fashion trends and gain insights about luxury shoppers’ expectations for jewelry.

Michael McGuire joins as Sales VP for Canada, giving Fana a presence in that market for the first time ever. Michael brings immense experience and skills to the market, with 10 years in the diamond jewelry sector, including five years each at Tacori and Hearts on Fire. Prior to working in fine jewelry, he also spent many years working in the fashion sector at brands such as Hugo Boss and Kenneth Cole.




Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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