Connect with us

Headlines

“Fanciest Mall in America” Takes E-Commerce to New Level

Newly launched, content-rich platform is a curation of what’s currently featured at stores.

mm

Published

on

“Fanciest Mall in America” Takes E-Commerce to New Level

Bal Harbour Shops, a luxury shopping center in suburban Miami that has been called the “fanciest mall in America,” has launched an e-commerce platform that allows shoppers to buy products directly from its stores, Forbes writes.

Called Bal Harbour Shops Marketplace, it’s a curated selection of fashions and accessories that are currently featured at the mall’s stores. The goal of the platform is to allow its upscale clientele who are out of town, or who can’t make it to the mall, to browse the store windows online. Customers can pick up products at the store or have them delivered.

Additionally, the Marketplace incorporates heavy doses of content from its twice-yearly glossy magazine, twice-weekly newsletters and social media presence consisting of 250,000 followers.

Read more at Forbes.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

Promoted Headlines

Most Popular