Once upon a time, dads just wanted a little peace and quiet and maybe some socks on FATHER’S DAY. No more. Dad’s Day is catching up to Mother’s Day as a retail event (an average spend of $125 versus $170 for Mom). Surveys show 80 percent of men wear more than two pieces of jewelry, from necklaces and bracelets to cufflinks and even “right-hand” bands. Make sure to put a range of ideas in front of gift buyers.
June is NATIONAL ICED TEA MONTH. So get out some tall glasses, prepare some double-strength tea and ice cubes and invite your customers to drop by.
Celebrate Laszlo Biro’s INVENTION OF THE BALLPOINT PEN 75 years ago by getting some nice pens made up with your store’s name on the side. (These mini-billboards have staying power!)
There’s a reason military units celebrate their histories: it makes it much harder for later recruits to dishonor the code. On FAMILY HISTORY DAY, share some of the legends that bind your jewelry family together.