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Father’s Day Advice and More Important Dates for June

Published

5 years ago

May 18, 2018

INSTORE Staff Instore June 2018 Issue

Once upon a time, dads just wanted a little peace and quiet and maybe some socks on FATHER’S DAY. No more. Dad’s Day is catching up to Mother’s Day as a retail event (an average spend of $125 versus $170 for Mom). Surveys show 80 percent of men wear more than two pieces of jewelry, from necklaces and bracelets to cufflinks and even “right-hand” bands. Make sure to put a range of ideas in front of gift buyers.

June is NATIONAL ICED TEA MONTH. So get out some tall glasses, prepare some double-strength tea and ice cubes and invite your customers to drop by.

Celebrate Laszlo Biro’s INVENTION OF THE BALLPOINT PEN 75 years ago by getting some nice pens made up with your store’s name on the side. (These mini-billboards have staying power!)

There’s a reason military units celebrate their histories: it makes it much harder for later recruits to dishonor the code. On FAMILY HISTORY DAY, share some of the legends that bind your jewelry family together.

Related Topics: Calendar INSTORE June '18

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Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”