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Father’s Day Advice and More Important Dates for June

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Father’s Day Advice and More Important Dates for June

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Once upon a time, dads just wanted a little peace and quiet and maybe some socks on FATHER’S DAY. No more. Dad’s Day is catching up to Mother’s Day as a retail event (an average spend of $125 versus $170 for Mom). Surveys show 80 percent of men wear more than two pieces of jewelry, from necklaces and bracelets to cufflinks and even “right-hand” bands. Make sure to put a range of ideas in front of gift buyers.

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June is NATIONAL ICED TEA MONTH. So get out some tall glasses, prepare some double-strength tea and ice cubes and invite your customers to drop by. 

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Celebrate Laszlo Biro’s INVENTION OF THE BALLPOINT PEN 75 years ago by getting some nice pens made up with your store’s name on the side. (These mini-billboards have staying power!)

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There’s a reason military units celebrate their histories: it makes it much harder for later recruits to dishonor the code. On FAMILY HISTORY DAY, share some of the legends that bind your jewelry family together.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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