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Father’s Day Advice and More Important Dates for June

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Father’s Day Advice and More Important Dates for June

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Once upon a time, dads just wanted a little peace and quiet and maybe some socks on FATHER’S DAY. No more. Dad’s Day is catching up to Mother’s Day as a retail event (an average spend of $125 versus $170 for Mom). Surveys show 80 percent of men wear more than two pieces of jewelry, from necklaces and bracelets to cufflinks and even “right-hand” bands. Make sure to put a range of ideas in front of gift buyers.

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June is NATIONAL ICED TEA MONTH. So get out some tall glasses, prepare some double-strength tea and ice cubes and invite your customers to drop by. 

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Celebrate Laszlo Biro’s INVENTION OF THE BALLPOINT PEN 75 years ago by getting some nice pens made up with your store’s name on the side. (These mini-billboards have staying power!)

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There’s a reason military units celebrate their histories: it makes it much harder for later recruits to dishonor the code. On FAMILY HISTORY DAY, share some of the legends that bind your jewelry family together.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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