Calendar Father’s Day Advice and More Important Dates for June Published 4 years ago on May 18, 2018 By INSTORE Staff Instore June 2018 Issue Share Tweet 17 Once upon a time, dads just wanted a little peace and quiet and maybe some socks on FATHER’S DAY. No more. Dad’s Day is catching up to Mother’s Day as a retail event (an average spend of $125 versus $170 for Mom). Surveys show 80 percent of men wear more than two pieces of jewelry, from necklaces and bracelets to cufflinks and even “right-hand” bands. Make sure to put a range of ideas in front of gift buyers. 01 June is NATIONAL ICED TEA MONTH. So get out some tall glasses, prepare some double-strength tea and ice cubes and invite your customers to drop by. 10 Celebrate Laszlo Biro’s INVENTION OF THE BALLPOINT PEN 75 years ago by getting some nice pens made up with your store’s name on the side. (These mini-billboards have staying power!) Advertisement 14 There’s a reason military units celebrate their histories: it makes it much harder for later recruits to dishonor the code. On FAMILY HISTORY DAY, share some of the legends that bind your jewelry family together. Related Topics: CalendarINSTORE June '18 click to Comment(Comment) Up Next Event Ideas for the Dog Days of Summer and More Big Dates for July Don't Miss How to Capitalize on National Pet Week, Mother’s Day and Other May Dates INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected]. Advertisement SPONSORED VIDEO Thinking of Liquidating? Think: Wilkerson When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says. You may like Promoted Headlines Thinking of Liquidating? Think: Wilkerson Wilkerson Consolidating Stores? Time to Call the Experts! Wilkerson It’s Going to Set Us Up Very Nicely for Retirement Wilkerson Advertisement Latest Trending Videos Press Releases1 day ago SJTA Announces 2022 Board of Directors Columns1 day ago Here’s Why You Should Consider Hiring a Business Coach Cover Stories1 day ago 23 Ways to Do More in Your Business by Doing Less Benchmarks3 days ago These Jewelry Retailers Grab Shoppers’ Interest with Inventive Displays Headlines3 days ago $8.7M in Fake Jewelry Seized in Cincinnati and Indianapolis Best of The Best1 week ago Louisiana Jeweler To Launch Diamonds into Space Jimmy Degroot1 week ago Video: Fix the ‘Glitches’ in Your Jewelry Business Jimmy Degroot1 month ago Video: Everyone in Your Jewelry Store Can Get Along. Here’s How. Sponsored Webinars2 months ago Podium Presents: SMS Marketing 101 for Jewelry Retailers Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Benchmarks3 days ago These Jewelry Retailers Grab Shoppers’ Interest with Inventive Displays Headlines3 days ago $8.7M in Fake Jewelry Seized in Cincinnati and Indianapolis Best of The Best1 week ago Louisiana Jeweler To Launch Diamonds into Space Celebrity Jewelry5 days ago The ’60s Make a Comeback in Jewelry and Fashion Benchmarks3 days ago 11 Intriguing Examples of Jewelry Store Window Displays Hot Sellers5 days ago 90 Percent of Surveyed Jewelers Reported Growth in December. Here’s What They Sold Cover Stories1 day ago 23 Ways to Do More in Your Business by Doing Less Celebrity Jewelry3 days ago Judge the Jewels: Were Pharrell’s Diamond Tiffany & Co. Sunglasses Inspired by a Famous Antique?