Calendar

Father’s Day, Take Your Dog to Work Day, and More Important Dates for June

And you could partner with a local business for National Donut Day.

Published

2 years ago

May 10, 2022

INSTORE Staff Instore May 2022 Issue

19 Ahead of FATHER’S DAY, ask all your team members for a photo of themselves and their father and set up a gallery in your showroom or post a photo each day on your social media. “This really adds a personal touch and brings the feel of family to the business,” says Megan Crabtree, president of Crabtree Consulting, adding that you could provide complimentary Father’s Day cards with every purchase.

3 It’s NATIONAL DONUT DAY. Partner with a local donut shop to provide donuts to any customer who walks in today. Post fun photos of the jewelry with the donuts and tag the local company.

18 You can do anything, but not everything. On WORLD JUGGLING DAY, choose ONE thing you really want to achieve this summer. And get started.

24 TAKE YOUR DOG TO WORK DAY? We’ve got a better idea: Put Your Dogs to Work Day, because those hounds have been lying in your cases too long. You know the saying — every dog has its day.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”