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Fill in the Blank: Just Stop Asking

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Welcome

to “Fill in the Blank,” a weekly helping of nutritious thought for growing jewelry store owners.

     
FILL IN THE BLANK:
The question I wish customers would stop asking me is: ______________?
 

Welcome to “Fill in the Blank,” a weekly helping of nutritious thought for growing jewelry store-owners.

Instructions: Fill in the blank with the first thing that comes into your mind. Think of these as a Rorschach test for jewelers. Oh, and for extra credit, you might explain in a separate paragraph why you think answered the way you did. Because that’s always interesting, too — the so-called “method behind the madness.” Thanks for participating! And check back every Friday for more blank-filling mayhem.

 

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Fill in the Blank: Just Stop Asking

Published

on

Welcome

to “Fill in the Blank,” a weekly helping of nutritious thought for growing jewelry store owners.

     
FILL IN THE BLANK:
The question I wish customers would stop asking me is: ______________?
 

Welcome to “Fill in the Blank,” a weekly helping of nutritious thought for growing jewelry store-owners.

Instructions: Fill in the blank with the first thing that comes into your mind. Think of these as a Rorschach test for jewelers. Oh, and for extra credit, you might explain in a separate paragraph why you think answered the way you did. Because that’s always interesting, too — the so-called “method behind the madness.” Thanks for participating! And check back every Friday for more blank-filling mayhem.

Advertisement

 

For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

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Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

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