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Fill in the Blank: One Big Difference

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FILL IN THE BLANK:

The biggest difference between last year’s holiday season and this year’s is ________.

 

Welcome to “Fill in the Blank”, a weekly helping of nutritious thought for growing jewelry store-owners.

     

FILL IN THE BLANK:

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The biggest difference between last year’s holiday season and this year’s is ________.

 

Welcome to “Fill in the Blank”, a weekly helping of nutritious thought for growing jewelry store-owners.

Instructions: Fill in the blank with the first thing that comes into your mind. Think of these as a Rorschach test for jewelers. Oh, and for extra credit, you might explain in a separate paragraph why you think answered the way you did. Because that’s always interesting, too — the so-called “method behind the madness”. </p

Thanks for participating! And check back every Friday for more blank-filling mayhem.


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For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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