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Fill in the Blank: How Was Your Vacation

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Fill in the Blank: How Was Your Vacation

Welcome

to “Fill in the Blank,” a weekly helping of nutritious thought for growing jewelry store owners.

     
FILL IN THE BLANK:
This year, for summer vacation, I ___________.
 

Welcome to “Fill in the Blank,” a weekly helping of nutritious thought for growing jewelry store-owners.

Instructions: Fill in the blank with the first thing that comes into your mind. Think of these as a Rorschach test for jewelers. Oh, and for extra credit, you might explain in a separate paragraph why you think answered the way you did. Because that’s always interesting, too — the so-called “method behind the madness.” Thanks for participating! And check back every Friday for more blank-filling mayhem.

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Fill in the Blank: How Was Your Vacation

mm

Published

on

Fill in the Blank: How Was Your Vacation

Welcome

to “Fill in the Blank,” a weekly helping of nutritious thought for growing jewelry store owners.

     
FILL IN THE BLANK:
This year, for summer vacation, I ___________.
 

Welcome to “Fill in the Blank,” a weekly helping of nutritious thought for growing jewelry store-owners.

Advertisement

Instructions: Fill in the blank with the first thing that comes into your mind. Think of these as a Rorschach test for jewelers. Oh, and for extra credit, you might explain in a separate paragraph why you think answered the way you did. Because that’s always interesting, too — the so-called “method behind the madness.” Thanks for participating! And check back every Friday for more blank-filling mayhem.

 

For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Most Popular