Welcome
to “Fill in the Blank,” a weekly helping of nutritious thought for growing jewelry store owners.
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FILL IN THE BLANK:
My best vacation ever was __________ in ____________. |
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Welcome to “Fill in the Blank,” a weekly helping of nutritious thought for growing jewelry store-owners.
Instructions: Fill in the blank with the first thing that comes into your mind. Think of these as a Rorschach test for jewelers. Oh, and for extra credit, you might explain in a separate paragraph why you think answered the way you did. Because that’s always interesting, too — the so-called “method behind the madness.” Thanks for participating! And check back every Friday for more blank-filling mayhem.
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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
