Connect with us

Finalist-ACS 2002 - Jared

Published

on

Jared, Akron, OH

OWNER: Jared; ADDRESS: 375 Ghent Road, Akron, OH 44333; PHONE: 330-668-5000


THE REDESIGN of this handsome freestanding store by design group Jencen took place in 1998, and it’s an ongoing process to maximize selling power. The muted color scheme brings the attention squarely to the jewelry, which is showcased in brightly lit, airy cabinets with a uniform white theme. There’s a kids’ area to add a splash of color, a coffee station to ensure customers don’t lose that buzz for shopping, and strategically-placed pictures of models in jewelry to help customers visualize what they’re buying.

The panel was divided on this store. Bob Olmstead rated it highly, saying, “Jared has a strong interior and exterior brand presentation,” but adds a note of caution: “The challenge will be remaining intimate and responsive to the various individual markets they serve in terms of merchandising, events and so on.” For Anne Sowden, the store was “too stark, too modern, too shiny both inside and out.” Karen Karch liked the look of the ceiling, but “Overall it’s not my style.” Gwen Carrington singles out customer traffic management, saying “The layout seems to do a nice job of leading the customers through the product areas as they shop.”

Jared interior

Advertisement

Copycat Tips:

  • Uniformity creates a strong brand identity, large pictures provide the right measure of product impact

Watch Out For:

  • Convential layouts are great … unless the store next door is a mirror image

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular