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Finalist-ACS 2002 - Legend Jewelers

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Legend Jewelers, San Angelo, TX

OWNER: Legend Jewelers; ADDRESS: 18 East Concho Avenue San Angelo Texas 76903; PHONE: 915-653-0112; FAX: 915-655 2616


MARK PRIEST, owner of Legend Jewelers, is proud of his address’s checkered past. The building that now houses a medium-sized independent selling at every price point used to be a less salubrious venue for love … in its original incarnation as a locally infamous cathouse. The store retains plenty of the old character, with high, gold painted ceilings, brass fixtures and fittings, and floor cases which can be moved into different configurations. And Priest has preserved a titillating glimpse of the past in the upper floors as “Miss Hattie’s Bordello Museum”.

It was the story behind the building that got Anne Sowden, Karen Karch, and Gwen Carrington’s votes. “The history would draw me in,” says Anne, “and I would stay because of the historical feel and warmth.” “Hooray for historical preservation,” cheers Karen, while Gwen jokes, “Everything is consistent throughout — of course, I am referring to design and not services rendered!”

Legend-Jewelers interior and door

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Copycat Tips:

  • Takes the building’s history — and runs with it

Watch Out For:

  • Don’t overdo it or you risk the novelty overpowering the product

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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