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Finalist-ACS 2002 - The Collector Fine Jewelry

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The Collector Fine Jewelry, Fallbrook, CA

OWNERS: The Collector Fine Jewelry; ADDRESS: 912 S. Live Oak Park Road, Fallbrook, CA 92028; PHONE: 760-728-9121


THE COLLECTOR was opened in 1971 by Bill Larson, whose Pala International tourmaline mining company had already been operating for three years. The store and staff present jewelry with an emphasis on education. Displays of natural crystal formations, rare wood and fossils are used in the creation of display cases, and a model of a mine tunnel with an authentic timbered opening visually demonstrates how gemstones are created by nature and mined by man. There’s also a kids’ corner with mineral specimens and educational toys.

Anna Sowden was wowed by The Collector’s unique presentation. “What an adventure!” she enthused. Karen Karch was more impressed by the texture of the interior, saying, “I like the earthy wall detail.” She felt that, despite the unusual décor, the store still managed to feel “like a plush living room.” Gwen Carrington gave high marks to the Larsons for being “very consistent with the overall image and brand of the store.”

The Collector Fine Jewelry interior

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Copycat Tips:

  • Education made fun … for adults and kids alike

Watch Out For:

  • Novel décor choices that look odd, rather than complement the entire store

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SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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