Connect with us

Finalist-ACS 2002 - The Collector Fine Jewelry

Published

on

The Collector Fine Jewelry, Fallbrook, CA

OWNERS: The Collector Fine Jewelry; ADDRESS: 912 S. Live Oak Park Road, Fallbrook, CA 92028; PHONE: 760-728-9121


THE COLLECTOR was opened in 1971 by Bill Larson, whose Pala International tourmaline mining company had already been operating for three years. The store and staff present jewelry with an emphasis on education. Displays of natural crystal formations, rare wood and fossils are used in the creation of display cases, and a model of a mine tunnel with an authentic timbered opening visually demonstrates how gemstones are created by nature and mined by man. There’s also a kids’ corner with mineral specimens and educational toys.

Anna Sowden was wowed by The Collector’s unique presentation. “What an adventure!” she enthused. Karen Karch was more impressed by the texture of the interior, saying, “I like the earthy wall detail.” She felt that, despite the unusual décor, the store still managed to feel “like a plush living room.” Gwen Carrington gave high marks to the Larsons for being “very consistent with the overall image and brand of the store.”

The Collector Fine Jewelry interior

Advertisement

Copycat Tips:

  • Education made fun … for adults and kids alike

Watch Out For:

  • Novel décor choices that look odd, rather than complement the entire store

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular