Connect with us

Finalist-ACS 2002 - The Collector Fine Jewelry

Published

on

The Collector Fine Jewelry, Fallbrook, CA

OWNERS: The Collector Fine Jewelry; ADDRESS: 912 S. Live Oak Park Road, Fallbrook, CA 92028; PHONE: 760-728-9121


THE COLLECTOR was opened in 1971 by Bill Larson, whose Pala International tourmaline mining company had already been operating for three years. The store and staff present jewelry with an emphasis on education. Displays of natural crystal formations, rare wood and fossils are used in the creation of display cases, and a model of a mine tunnel with an authentic timbered opening visually demonstrates how gemstones are created by nature and mined by man. There’s also a kids’ corner with mineral specimens and educational toys.

Anna Sowden was wowed by The Collector’s unique presentation. “What an adventure!” she enthused. Karen Karch was more impressed by the texture of the interior, saying, “I like the earthy wall detail.” She felt that, despite the unusual décor, the store still managed to feel “like a plush living room.” Gwen Carrington gave high marks to the Larsons for being “very consistent with the overall image and brand of the store.”

The Collector Fine Jewelry interior

Advertisement

Copycat Tips:

  • Education made fun … for adults and kids alike

Watch Out For:

  • Novel décor choices that look odd, rather than complement the entire store

Advertisement

SPONSORED VIDEO

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular