Connect with us

Finalist-ACS 2002 - The deBoulle Salon

mm

Published

on

The deBoulle Salon, Dallas TX

OWNERS: Karen and Dennis boulle; FOUNDED: 1983; AREA: 1,800 square feet; ADDRESS: 6821 Preston Road Dallas, Texas 75205; PHONE: 800-454-4367; URL:deboulle.com


KAREN AND DENNIS BOULLE have created a store richly endowed with grandeur. And in such a setting it would be hard work not to! The store is housed in a faux French villa, complete with curved staircase, Roman-style pillars, and plenty of filigree metalwork. Despite the grandiose aspect of the salon, customers find the store, with its fireplace, comfortable couches and dark wooden furniture, a surprisingly homey place to shop for jewelry.

Advertisement

The panel were in agreement on one thing — DeBoulle is classy. Karen Karch teases, “Scarlet O’Hara would be right at home on the spiral staircase,” Bob Olmstead describes DeBoulle as “an elegant upscale experience,” and Gwen Carrington praises “a beautiful classic design that maintains the brand image in a consistent, flowing manner.” Anne Sowden, meanwhile, felt DeBoulle might have too much going for it: “I would probably spend more time looking at the building than the jewelry!”

PHOTO GALLERY (3 IMAGES)

Copycat Tips … The deBoulle Salon

Combines grandeur with comfort

Watch Out For:

Don’t rely on the setting to sell the product

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular