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Ivan Levi: Find Out What Your Clients Really Think

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Why do clients frequent your store instead of others?” That is the million-dollar question.

Why do clients frequent your store instead of others?” That is the million-dollar question.

I have asked this question to hundreds of stores across the country and the top four answers that I hear over and over are, “It’s our great service,” “It’s our great pricing,” “Our customers trust us!” or, “They like me.” These are all wonderful answers, but are these your opinions or your clients’ opinions?

Have you ever asked your clients why they’re your clients? If we know why customers buy from us, we wouldn’t have to sell anymore. Trying to convince someone to buy is too much work; it’s only a matter of time before burnout happens.

I am going to tell you how to take your current client relationships and create a positive wave that will wash throughout your entire business.

Think of 10 of your best clients. Call each of them and let them know that you need their help in identifying why people enjoy doing business with you. Then send a letter or an e-mail asking the questions (see below).

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You’ll be surprised with the positive responses, and you now have the answer to the million-dollar question of why people frequent your store instead of others. Simple information gathering like this has a dramatic effect on you and your business. It’s focusing on the positive things you are doing. And that is powerful!

I have used this activity over and over to boost owner and employee morale while also allowing them to get a clearer picture of the image that their company is sending out.

As an added bonus, read the responses out-loud during your office meetings and post them in the backroom for your team to see everyday. The reasons why clients walk through your door are the reasons for your success.

It’s a great way to remember what you do best. And that, my friends is the million-dollar answer to the million-dollar question!

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Ivan Levi: Find Out What Your Clients Really Think

mm

Published

on

Why do clients frequent your store instead of others?” That is the million-dollar question.

Why do clients frequent your store instead of others?” That is the million-dollar question.

I have asked this question to hundreds of stores across the country and the top four answers that I hear over and over are, “It’s our great service,” “It’s our great pricing,” “Our customers trust us!” or, “They like me.” These are all wonderful answers, but are these your opinions or your clients’ opinions?

Have you ever asked your clients why they’re your clients? If we know why customers buy from us, we wouldn’t have to sell anymore. Trying to convince someone to buy is too much work; it’s only a matter of time before burnout happens.

I am going to tell you how to take your current client relationships and create a positive wave that will wash throughout your entire business.

Advertisement

Think of 10 of your best clients. Call each of them and let them know that you need their help in identifying why people enjoy doing business with you. Then send a letter or an e-mail asking the questions (see below).

You’ll be surprised with the positive responses, and you now have the answer to the million-dollar question of why people frequent your store instead of others. Simple information gathering like this has a dramatic effect on you and your business. It’s focusing on the positive things you are doing. And that is powerful!

I have used this activity over and over to boost owner and employee morale while also allowing them to get a clearer picture of the image that their company is sending out.

As an added bonus, read the responses out-loud during your office meetings and post them in the backroom for your team to see everyday. The reasons why clients walk through your door are the reasons for your success.

It’s a great way to remember what you do best. And that, my friends is the million-dollar answer to the million-dollar question!

Advertisement

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SPONSORED VIDEO

Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

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