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Zen Jeweler: Find Strength In The Ability To Change

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GEORGE GERSHWIN WROTE great music. At the first rehearsal of Rhapsody in Blue in 1924, the clarinet player played the first notes of the piece as one, long, rising wail, even though Gershwin had written it as individual notes. Gershwin heard it, and immediately said it should be kept that way. He instantly recognized it would be better. He changed the opening of one of the most famous musical pieces of the 20th century in, essentially, no time at all. Are you secure enough in your business to make changes? Gershwin was certain enough of his ability that he could allow others to improve on it. The ability to change is not a sign of weakness. Instead, it shows confidence. Somehow, we’ve turned that around. As Charles Darwin said, ?In the struggle for survival, the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment.? Well, I don’t know. I think I’ll stay here in the mud and let those other species develop an opposable thumb.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Zen Jeweler: Find Strength In The Ability To Change

mm

Published

on

GEORGE GERSHWIN WROTE great music. At the first rehearsal of Rhapsody in Blue in 1924, the clarinet player played the first notes of the piece as one, long, rising wail, even though Gershwin had written it as individual notes. Gershwin heard it, and immediately said it should be kept that way. He instantly recognized it would be better. He changed the opening of one of the most famous musical pieces of the 20th century in, essentially, no time at all. Are you secure enough in your business to make changes? Gershwin was certain enough of his ability that he could allow others to improve on it. The ability to change is not a sign of weakness. Instead, it shows confidence. Somehow, we’ve turned that around. As Charles Darwin said, ?In the struggle for survival, the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment.? Well, I don’t know. I think I’ll stay here in the mud and let those other species develop an opposable thumb.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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