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Fine Jeweler Justdesi Is Set to Open Its First Brick and Mortar In Beverly Hills

Slated to open on December 8.




Fine Jeweler Justdesi Is Set to Open Its First Brick and Mortar In Beverly Hills

(PRESS RELEASE)BEVERLY HILLS, CA — Fine Jeweler JustDesi is breaking into the retail space with its first flagship location right in the heart of Beverly Hills, CA. Slated to open on December 8th, the enchanted space was designed to be the destination to celebrate all moments in life. From engagements to life milestones, JustDesi invites everyone to step into their very own luxury fairytale.

Naturally, the 2300ft² storefront creates an environment that carries the magic throughout. Renowned Lead Interior Architect Adeet Madan was tasked with creating a whimsical, yet elegant aesthetic that is inviting and extravagant, without being pretentious. The palette consists of mostly white / neutral tones with touches of gold, for an opulent look and feel. Elements from nature were also used, especially for the signature flower wall, made from dried, preserved flowers that last a lifetime (just like the jewelry pieces themselves).

“Every component of the store was a product of my imagination. At the time, I was also planning my own wedding so the design vision has been very personal to me. The intention was to create a feeling of romance,” says Desi Kraiem.

Engagements are a focal point for JustDesi, where the creation of the rings that seal the love of two individuals is the most magical moment.

The location will also feature an “open kitchen” retail experience, where guests are invited to create their very own pieces. During the “Journey of your Jewelry Creation,” you will be able to see the process from setting of the stone all the way to polishing of the gold band. Guests will be able to lounge in the cozy seating area with a glass of champagne while watching their piece come to life.

“The entire goal was to create an immersive experience, a jewelry store that invites you to learn, and understand the craft and meticulous detail that goes into creating that forever piece,” says Kraiem.


Ultimately, the idea is to change the narrative for the typical Beverly Hills shopping experience. The storefront was developed as a refreshingly welcoming space, merging luxury with humility, offering something for everyone.

JustDesi has been seen on Taylor Swift, Julia Roberts, Katy Perry, Chloe Bailey, Shay Mitchell, Loren Gray, Anitta, and more.



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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