Press Releases

Fire Polish Reignites the Fluorescent Diamond Market

It allows retailers to capitalize on the price point of fluorescent diamonds.

Published

3 years ago

August 5, 2020

INSTORE Staff

(PRESS RELEASE) Fluorescence has long been a factor of consideration when people look to buy diamonds. In fact, many believe that diamonds with medium to strong fluorescence appear to shine brighter and display enhanced colors. The bluish color given off by fluorescence can cancel out yellowing which makes the stone appear whiter. This whiter appearance is perfect for creating a colorful Fire Polish diamond.

With a focus on light performance, Fire Polish’s patented nano-cutting process is the perfect way to bring a diamond’s natural fluorescence to the next level. By cutting intricate nanoprisms into the pavilion of a fluorescent diamond, Fire Polish unleashes a true colorful brilliance allowing the diamond to sparkle as nature intended. Even customers who are not trained to identify the specific characteristics of a diamond can tell the difference between a standard ideal cut diamond and a fluorescent diamond cut by Fire Polish.

This innovative, new approach is reigniting the fluorescent diamond market with its unique, beautiful and modern twist. Fire Polish is excited to allow retailers to capitalize on the price point of fluorescent diamonds, while providing customers with stunning Fire Polish diamonds that significantly out sparkle other diamond brands.

For more information or any questions, please contact Glenn Markman and Robert Goldstein at Fire Polish Diamonds 1-855-805-3473 or visit firepolishdiamonds.com

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”