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First LOVE TACORI Contest Awards Tacori Lovers with $100,000 in Jewelry

Campaign will run from Monday, July 15 – Tuesday, December 31.

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(PRESS RELEASE) LOS ANGELES – Famed California-based jewelry designer, Tacori, announces its first national flagship campaign, LOVE TACORI, which will award a total of $100,000 in Tacori jewelry to five lucky winners.

Starting in July, Tacori and its partners throughout the United States and Canada will ask Tacori lovers to visit a participating Tacori retail partner to enter to win this prize package from Tacori.

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“For this campaign, we wanted to tap into the passion of Tacori’s highly engaged fans and give them a reason to visit a store to find the Tacori piece that speaks to them,” said SVP, marketing & PR, Michelle Chila. “Whether they’re looking for an engagement ring or wedding bands; ruby or sapphire rings to celebrate a milestone or anniversary; or incredible jewelry for themselves or loved ones; we wanted to offer Tacori lovers a reason to explore our entire collection in-person at a store, which is where jewelry truly comes alive.”

This five-month flagship campaign will run from Monday, July 15 – Tuesday, December 31. Tacori will award a total of $100,000 in Tacori jewelry, with a prize value of $20,000 of Tacori jewelry to each winner. Tacori will select five (5) winners, approximately one per month for the program duration.

As part of the unique LOVE TACORI campaign, Tacori will support this promotion with customized two-page Spreadvertorials in national print magazines; online throughout digital efforts; and amplified in social media with extensive Influencer activations.

This is the first direct-to-store campaign for Tacori, and the marketing opportunities were strategically designed for Retail Partners to be included in print and online to maximize the energy surrounding this exciting campaign.

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LOVE TACORI will be presented to the Trade during the LUXURY/JCK shows. For more information on how to enter to win, rules & regulations, head to www.tacori.com/lovetacori.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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