Eileen McClelland

Five Awesome Things About the Jewelry Business

Published

8 years ago

March 23, 2016

Eileen McClelland

We’ve got a story coming up about what’s “awesome” about being in the retail jewelry business.

Here are five of my favorites, from among 50 you’ll find in print in INSTORE in May, to add a little inspiration to your day. Please feel free to comment — and add what’s on your own list.

Eileen McClelland
—

Managing
editor at
INSTORE Magazine.

e’ve got a story coming up about what’s “awesome” about being in the retail jewelry business.

Here are five of my favorites, from among 50 you’ll find in print in INSTORE in May, to add a little inspiration to your day. Please feel free to comment — and add what’s on your own list.

1. Making an object someone loves that will outlast you. Every piece is like a bit of immortality.

2. On Christmas morning, hundreds of folks squealing with delight, opening boxes with your name on them.

3. The freedom to be a hopeless romantic.

4. You become a good listener, in and out of your store. You’re really a psychologist without a degree.

5. The privilege of helping people as they celebrate the milestones of their lives.

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”