Here are five fun diamond facts to share with customers in your sales presentations. Have a favorite fact you like to share? Share in the commments below.
Diamonds can form in space: There are diamonds in meteorites, meaning diamonds are literally out of this world. Some diamonds found on Earth are believed to have formed in space and were carried here by asteroids. So, when someone wears a diamond, they could be carrying a piece of the universe’s ancient history. SOURCE: FORBES, POPULAR MECHANICS, CNN
Diamonds are unbelievably old: So old they rank among the oldest minerals on Earth. Research using the rhenium-osmium decay system shows that some of these gems date back 3.5 billion years. Considering that Earth itself is about 4.5 billion years old, that means certain diamonds have been around for roughly three-quarters of the planet’s entire history! So, yeah, when they say “forever”, they MEAN it. SOURCE: GIA
Diamonds aren’t the hardest material: While diamonds are incredibly hard, they’re not the hardest material on Earth. Scientists have discovered or created at least six different materials that are even harder, such as wurtzite boron nitride (w-BN) and lonsdaleite (a rare form of diamond found in meteorites). (When sharing this factoid, dramatically clear your throat and sing the following words as though you were Shirley Bassey: “Wurtzite boron nitride is forever … forever … foreverrr.” Then add, “Doesn’t quite have the same ring, does it?” SOURCE: FORBES, POPULAR MECHANICS, CNN
Diamonds can burn: Diamonds will burn at about 1562°F (850°C). House fires and jewelers’ torches can reach that temperature. When diamonds burn, they will gradually rise in temperature and reach a white heat. Then, they will burn uninterruptedly with a pale-blue flame, even after the removal of the oxygen heat source. The diamond crystals will gradually decrease in size and finally disappear. SOURCE: GIA and IGS
They’re a powerful anniversary symbol: A diamond on a couple’s 10th or 20th anniversary tells her you would marry her all over again. SOURCE: SHANE DECKER
Want More?
Shane Decker has 27 diamond facts you can use in sales presentations.
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
