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Five Things I Know For Sure: Andrea Riso

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Andrea Riso

Talisman Collection,
El Dorado Hills, CA

This article originally appeared in the May 2015 edition of INSTORE.

Andrea Riso is living her dream since opening her store, Talisman Collection, in late 2013, after tiring of a corporate career. These days, in her multiple roles as lead salesperson, graduate gemologist and store owner, she strives to under-promise and over-deliver. “Even if it’s someone who walks in and buys nothing, or if it’s an online customer, I still want it to be memorable, to make it personal, and make it better than their expectations.” — Eileen McClelland

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1
I’m really surprised by the appearance of people who are my big customers. I’m from the East Coast and now I’m in California, and it’s very chill here and very casual. Honestly, they don’t dress very nicely. I wear jeans and sneakers at work a lot, and I never thought I would! That’s probably not the reason for my success, but If I didn’t fit in, it would probably be to my detriment.

2
It’s important to have a photographic memory. If you don’t, you better find a way to take copious and inconspicuous notes. You have to remember the details. It’s imperative to remember stuff about families and interests and to have a mental picture of what people want. The details are everything.

3
Engagement and sharing are my two personal mantras. Other than beauty, that’s what the industry is all about. Being engaged makes the customer experience resonate both with me, the seller, and the customer. It leads to a customer experience that is unique and memorable and that builds a relationship.

4
Healthy time management is an imperative. It’s important for me to rest and recharge at least one day a week.

5
Perseverance makes it all possible. I don’t want to be a used-car salesman, and I don’t want to be hawking diamonds, but I wholeheartedly believe in what I’m doing. Keep showing up, in the store and in the community. Keep moving forward. I brush off the bruises of rejection and remember that I have to ask and receive 200 “nos” for every one beautiful “yes,” as I’m selling.

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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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Five Things I Know For Sure: Andrea Riso

Published

on

Andrea Riso

Talisman Collection,
El Dorado Hills, CA

This article originally appeared in the May 2015 edition of INSTORE.

Advertisement

Andrea Riso is living her dream since opening her store, Talisman Collection, in late 2013, after tiring of a corporate career. These days, in her multiple roles as lead salesperson, graduate gemologist and store owner, she strives to under-promise and over-deliver. “Even if it’s someone who walks in and buys nothing, or if it’s an online customer, I still want it to be memorable, to make it personal, and make it better than their expectations.” — Eileen McClelland

1
I’m really surprised by the appearance of people who are my big customers. I’m from the East Coast and now I’m in California, and it’s very chill here and very casual. Honestly, they don’t dress very nicely. I wear jeans and sneakers at work a lot, and I never thought I would! That’s probably not the reason for my success, but If I didn’t fit in, it would probably be to my detriment.

2
It’s important to have a photographic memory. If you don’t, you better find a way to take copious and inconspicuous notes. You have to remember the details. It’s imperative to remember stuff about families and interests and to have a mental picture of what people want. The details are everything.

3
Engagement and sharing are my two personal mantras. Other than beauty, that’s what the industry is all about. Being engaged makes the customer experience resonate both with me, the seller, and the customer. It leads to a customer experience that is unique and memorable and that builds a relationship.

4
Healthy time management is an imperative. It’s important for me to rest and recharge at least one day a week.

5
Perseverance makes it all possible. I don’t want to be a used-car salesman, and I don’t want to be hawking diamonds, but I wholeheartedly believe in what I’m doing. Keep showing up, in the store and in the community. Keep moving forward. I brush off the bruises of rejection and remember that I have to ask and receive 200 “nos” for every one beautiful “yes,” as I’m selling.

Advertisement

Advertisement

SPONSORED VIDEO

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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