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Five Things I Know For Sure: Andrea Riso

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Andrea Riso

Talisman Collection,
El Dorado Hills, CA

This article originally appeared in the May 2015 edition of INSTORE.

Andrea Riso is living her dream since opening her store, Talisman Collection, in late 2013, after tiring of a corporate career. These days, in her multiple roles as lead salesperson, graduate gemologist and store owner, she strives to under-promise and over-deliver. “Even if it’s someone who walks in and buys nothing, or if it’s an online customer, I still want it to be memorable, to make it personal, and make it better than their expectations.” — Eileen McClelland

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1
I’m really surprised by the appearance of people who are my big customers. I’m from the East Coast and now I’m in California, and it’s very chill here and very casual. Honestly, they don’t dress very nicely. I wear jeans and sneakers at work a lot, and I never thought I would! That’s probably not the reason for my success, but If I didn’t fit in, it would probably be to my detriment.

2
It’s important to have a photographic memory. If you don’t, you better find a way to take copious and inconspicuous notes. You have to remember the details. It’s imperative to remember stuff about families and interests and to have a mental picture of what people want. The details are everything.

3
Engagement and sharing are my two personal mantras. Other than beauty, that’s what the industry is all about. Being engaged makes the customer experience resonate both with me, the seller, and the customer. It leads to a customer experience that is unique and memorable and that builds a relationship.

4
Healthy time management is an imperative. It’s important for me to rest and recharge at least one day a week.

5
Perseverance makes it all possible. I don’t want to be a used-car salesman, and I don’t want to be hawking diamonds, but I wholeheartedly believe in what I’m doing. Keep showing up, in the store and in the community. Keep moving forward. I brush off the bruises of rejection and remember that I have to ask and receive 200 “nos” for every one beautiful “yes,” as I’m selling.

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Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

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Five Things I Know For Sure: Andrea Riso

Published

on

Andrea Riso

Talisman Collection,
El Dorado Hills, CA

This article originally appeared in the May 2015 edition of INSTORE.

Advertisement

Andrea Riso is living her dream since opening her store, Talisman Collection, in late 2013, after tiring of a corporate career. These days, in her multiple roles as lead salesperson, graduate gemologist and store owner, she strives to under-promise and over-deliver. “Even if it’s someone who walks in and buys nothing, or if it’s an online customer, I still want it to be memorable, to make it personal, and make it better than their expectations.” — Eileen McClelland

1
I’m really surprised by the appearance of people who are my big customers. I’m from the East Coast and now I’m in California, and it’s very chill here and very casual. Honestly, they don’t dress very nicely. I wear jeans and sneakers at work a lot, and I never thought I would! That’s probably not the reason for my success, but If I didn’t fit in, it would probably be to my detriment.

2
It’s important to have a photographic memory. If you don’t, you better find a way to take copious and inconspicuous notes. You have to remember the details. It’s imperative to remember stuff about families and interests and to have a mental picture of what people want. The details are everything.

3
Engagement and sharing are my two personal mantras. Other than beauty, that’s what the industry is all about. Being engaged makes the customer experience resonate both with me, the seller, and the customer. It leads to a customer experience that is unique and memorable and that builds a relationship.

4
Healthy time management is an imperative. It’s important for me to rest and recharge at least one day a week.

5
Perseverance makes it all possible. I don’t want to be a used-car salesman, and I don’t want to be hawking diamonds, but I wholeheartedly believe in what I’m doing. Keep showing up, in the store and in the community. Keep moving forward. I brush off the bruises of rejection and remember that I have to ask and receive 200 “nos” for every one beautiful “yes,” as I’m selling.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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