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Five Things I Know For Sure: Kelly Williams

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Kelly Williams

K.W. Goldsmith, Minneapolis, MN

This article originally appeared in the April 2015 edition of INSTORE.

When Kelly Williams graduated college with a degree in fine art in 1995 and a jewelry apprenticeship, she became hooked on metalwork almost immediately, moving on to work as a designer goldsmith and to study at top trade schools. In 2010, she became sole proprietor of K.W. Goldsmith, a full-service custom trade shop. In that role, she’s also the goldsmith for half a dozen retail stores. In 2012 she launched her own line of cowgirl jewelry, Whiplash Designs. — Eileen McClelland

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1
Inspiration will strike whenever I least expect it, so I always have a sketchbook handy. I can’t tell you how many times I’ve gotten up in the middle of the night to sketch an idea I just had.

2 Take care of your tools and they will take care of you. Any time you invest in tools, it’s always a good investment. If it makes your job more efficient and saves you from frustration, it’s always a great purchase.

3 Coffee makes everything better.


4 A goldsmith must pay attention to detail. Not only when you’re creating a piece — to make sure everything fits together and is functional — but also, attention to what the client wants. Sometimes you have to read between the lines to understand what they are trying to communicate. They come to you with a vague idea; they have something pictured and you have something pictured and you have to get the two pictures to match up, to figure out a design that will be functional and durable and still what they are visualizing.

5 Nothing goes 100 percent according to plan. Always have a backup plan, a plan B and a plan C.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Five Things I Know For Sure: Kelly Williams

Published

on

Kelly Williams

K.W. Goldsmith, Minneapolis, MN

This article originally appeared in the April 2015 edition of INSTORE.

Advertisement

When Kelly Williams graduated college with a degree in fine art in 1995 and a jewelry apprenticeship, she became hooked on metalwork almost immediately, moving on to work as a designer goldsmith and to study at top trade schools. In 2010, she became sole proprietor of K.W. Goldsmith, a full-service custom trade shop. In that role, she’s also the goldsmith for half a dozen retail stores. In 2012 she launched her own line of cowgirl jewelry, Whiplash Designs. — Eileen McClelland

1
Inspiration will strike whenever I least expect it, so I always have a sketchbook handy. I can’t tell you how many times I’ve gotten up in the middle of the night to sketch an idea I just had.

2 Take care of your tools and they will take care of you. Any time you invest in tools, it’s always a good investment. If it makes your job more efficient and saves you from frustration, it’s always a great purchase.

3 Coffee makes everything better.


4 A goldsmith must pay attention to detail. Not only when you’re creating a piece — to make sure everything fits together and is functional — but also, attention to what the client wants. Sometimes you have to read between the lines to understand what they are trying to communicate. They come to you with a vague idea; they have something pictured and you have something pictured and you have to get the two pictures to match up, to figure out a design that will be functional and durable and still what they are visualizing.

5 Nothing goes 100 percent according to plan. Always have a backup plan, a plan B and a plan C.

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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