Connect with us

Columns

5 Watches I Wish I’d Seen in Basel

If you don’t know some of these brands, they’re worth checking out.

mm

Published

on

FOR THE FIRST TIME in four years I decided to skip the costly out-of-pocket trip to the Baselworld watch and jewelry fair in Basel, Switzerland, instead using those funds to make a down payment on that limited-edition Rolls Royce I’ve had my eye on. But the fact I didn’t go doesn’t mean I didn’t want to go. On the contrary, as I clicked through the Instagram stories of my favorite watch brands and my journalist colleagues, I most certainly had that “FOMO” feeling, especially when I saw the sausages (because c’mon, there ain’t no sausage like a Baselworld sausage). So today, in spite of my absence, I’m going to bring you the best of Basel by highlighting five watches that I wish I’d been there to see.

(Note: If you’re looking to read about Rolex, Patek Philippe or Tudor in this article, you’ll be disappointed. Plenty of writers have written about the releases from those brands already, so let your fingers do the Googling if that’s what you came here to see.)

Frederique Constant’s Perpetual Calendar Tourbillon

Adding to their already successful and cost-conscious line of perpetual calendars, this year, Swiss watch brand Frederique Constant presented a limited-edition tourbillon version starting under $30,000 (which is pretty remarkable for a Swiss-made timepiece with complications such as these). The 42mm Tourbillon watch – which is available in both stainless steel and rose gold versions – contains the FC-975 manufacture caliber movement capable of providing a 38-hour power reserve while running at 4 Hertz with its balance wheel beating 28,800 times per hour. (And If all of that makes your head hurt, imagine what I’m feeling writing about it.) What’s special about the perpetual calendar aspect, for those who may not be familiar with the term, is that the watch not only recognizes the number of days in each month, but also displays the year and will automatically adjust itself for the leap year. A perpetual calendar will understand which months have 30 and 31 days, as well as know that there are 28 days in February unless it’s a leap year, in which case it will jump to the 29th. In simpler terms, this watch shouldn’t require any manual correction on the date for roughly 400 years if wound regularly, so if your customers are looking for something to pass down for several generations, this might just be the watch.

Advertisement

Sinn’s 6012 Frankfurt Financial District Rose Gold Anniversary Watch

If you’re unfamiliar with German watch brand Sinn, there’s no better time than now to familiarize yourself with it. Founded in 1961 by pilot Helmut Sinn, the brand created the first “authorized” mechanical chronograph to be worn in space back in 1985. The reason I’ve used quotations marks there is because an unauthorized mechanical Seiko went to space about 12 years prior.

With so much coming out of Baselworld that left many of us kind of “meh,” I found Sinn’s releases to be refreshingly affordable and wearable — not to mention attractive. I was particularly smitten with the anniversary edition of their Frankfurt Financial District watch – the 6012 – which the company released in rose gold, limited to 50 pieces. The 41.5mm diameter rose and black watch contains the self-winding Sinn SZ06 movement with a 60-second scale for the stopwatch minute, moon phase, full calendar display, and sapphire crystal and case back.

Cyrus’ Klepcys Vertical Skeleton Tourbillon

This is the second tourbillon watch on this list, but it is vastly different from the first perpetual calendar tourbillon written about. While the mechanical concept of Cyrus’ Klepcys Vertical Tourbillon isn’t new – I first saw it in the flesh at the 2018 edition of Baselworld – the skeleton version of it is, and seemingly, it’s spectacular.

Advertisement

Master watchmaker Jean-François Mojon set out to create piece showcasing the innovative mechanism driving the watch. The tourbillon cage, placed in the middle of the dial, is set on a vertical axis at a 90-degree angle, optimizing precision. This exciting watch exists in a world too often filled with releases that contain little more than new dial, bezel or strap colors, and at a time when younger audiences are noticing the lack of creativity among the Swiss brands.

Breitling’s Superocean 36 Watch

It isn’t often that we see a dive watch designed with women in mind. And I don’t mean when some brand has taken one of its popular dive watches, released it in pink and thrown a diamond bezel on it. I mean a dive watch that looks like a dive watch but maybe in a slightly smaller size. This year, Breitling managed to accomplish that feat with an addition to its Superocean family: the Superocean 36.

Created not just with divers in mind but also those who live an active lifestyle on both water and land, the Superocean 36 is a 36mm sport watch containing a ratcheted unidirectional bezel and available with either a light blue (my pick) or white dial with matching Diver Pro II rubber strap or a stainless-steel bracelet. Oh, and it’s water resistant to 200 meters, so clearly diving is still an option for your sea-dweller customers.

Advertisement

Oris’ Diver’s Sixty-Five Bi-colour

Aside from the “Big Three” mentioned at the beginning of this article, the brand I saw highlighted most coming out of the 2019 edition of Baselworld was Oris. And while I have a personal connection to the brand (Oris and I joined forces on a children’s book that was released in Basel last year), its claim to fame this year has little to do with any Earth-moving releases. What Oris has is something most brands should envy: approachability. The company is hands-on – literally – which is almost unheard of in today’s luxury society. I’ve never known Oris’ North American CEO, V.J. Geronimo, to not reply to a message I’ve sent within an hour or so, and they are one of the best brands in terms of working with collectors’ groups such RedBar and Carolina Watch Club while still channeling their buyers through local watch retailers. So it’s nice to see them getting their due, and with releases like this year’s Diver’s Sixty-Five Bi-colour, it’s easy to understand why.

The Oris Diver’s Sixty-Five Bi-colour has a 40mm stainless steel case with bronze inlay ring and a stainless and bronze two-tone bracelet. The watch is equipped with the Oris 733 automatic movement, domed sapphire crystal and 38-hour power reserve, and it is water resistant to 100 meters.

If you are unfamiliar with any of the brands above, hopefully this list will shed a little light!

Barbara Palumbo is a watch and jewelry industry writer, journalist and speaker. She manages the blogging websites Adornmentality.com and Whatsonherwrist.com.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Having a Moving Sale? Let Wilkerson Do the Heavy Lifting

For Jim Woodard, owner of Woodard’s Diamonds & Design in Tullahoma, Tenn., when it was time for a moving sale, there was only one company to help with the event: Wilkerson. “They brought in the right team for us,” he says, remarking about the sale’s extraordinary results, including a nearly 500% monthly sales increase compared to the previous year. “I wanted to have the best in the industry. And that’s the main reason why I contacted Wilkerson.”

Promoted Headlines

David Brown

Why You Need to Talk to Your CPA ASAP

A conversation and some planning today can minimize your tax burden tomorrow.

mm

Published

on

A CONVERSATION WITH YOUR CPA now can help minimize your tax burden later.

With the end of the financial year fast approaching, now is a good time to start thinking about your end-of-year financial results. No one wants to pay tax, and certainly no one wants to pay any more than they must. Tax evasion is a criminal act that will see you finish up in court. Tax minimization, however, is a perfectly legitimate way of keeping your tax to the most you’re required to pay.

Too often businesses wait until the financial year has ended, determine their financial result, then wonder how they can reduce their tax bill. This can be a little like closing the gate after the horse has bolted. Many tax minimization strategies can be implemented before the end of the financial year, and now is a good time to talk to your CPA about some possible approaches.

Much of this strategy can revolve around the expenses you might be planning to claim. Larger investments in assets can often have their cost apportioned over several years, and there can be an advantage, if you are planning to make this investment, in undertaking it before the end of the financial year.

Another aspect to discuss with your CPA is how income is allocated. It’s important to take advantage of different tax rates for owners and partners in a business. Again, this decision sometimes needs to be made before the financial year has ended to avoid making retrospective decisions that may be frowned upon by the IRS.

Before you talk to your CPA, try to have a handle on how your financial year is going, as this will make a difference to what they may recommend. Your accountant will want to know how the year is tracking and what performance you are budgeting on for the last month of the year. Obviously, some constructive estimating, especially around the busy December period, will be needed. Your CPA will then be able to best advise you of what actions will help your financial year-end before the 31st of December.

Continue Reading

Shane Decker

The Most Important Part of Your Sales Presentation Happens After the Sale

Go the extra mile for your client if you want to see them again.

mm

Published

on

HOW DO YOU FEEL about a movie that ends poorly? No matter how good it was before then, a weak finish leaves you feeling dissatisfied.

Jewelry presentations are the same way. Clients tend to remember the first 30 seconds and the last 30 seconds more than the middle of your presentation. And yet, all too often after the purchase is made (or repair taken in), the salesperson turns and walks to the back, allowing the client to leave the store on their own.

Podcast: After Tragedy, One Young Woman Turns Her Grief Into Beauty
Over the Counter

Podcast: After Tragedy, One Young Woman Turns Her Grief Into Beauty

Podcast: Jenny O Calleri Takes on Her Biggest Challenge Yet — Store Ownership
The Barb Wire

Podcast: Jenny O Calleri Takes on Her Biggest Challenge Yet — Store Ownership

Podcast: How Tracking Door Traffic Can Dramatically Boost Your Store’s Performance
JimmyCast

Podcast: How Tracking Door Traffic Can Dramatically Boost Your Store’s Performance

The way out is as important as the way in. We have to treat the client as a guest who is coming into our home for one of the most important events of their lives. Not only that, but the client should feel even more important walking out than they did when they came into the store.

When everything is done, always walk the client to the door. Open the door for them, give them two of your business cards, and ask them to give one to a friend.

Even when you have other clients waiting for you, always walk each one out. Others will see this service and expect the same. Many times as you’re walking the client out, they will stop and look into a case they didn’t look into on the way in. This allows you to start another presentation, put something on a wish list, plant a seed for a later purchase or even put something on layaway.

Selling on the way out is easy. The client is now in a spending mood, and obviously they love you or they wouldn’t have given you their money already. It also allows you to give suggestions about service and other events you have coming up.

Sometimes, the client may have other important things they want to talk about on the way to the door. They’ll start by saying, “By the way…” This allows you to build rapport, get information that allows you to do more effective clienteling, and become even more of a friend.

So make the client feel that your store is the most awesome place to shop. Not just because of the merchandise, but because there is not any other place to shop in their area that compares to the professionalism, politeness and experience that your team delivers.

People get ho-hum service everywhere — but don’t let it happen in your store. It’s up to us to break the cycle. Make the exit even more awesome than the entrance. And remember: Always thank them for coming in!

Continue Reading

Columns

How to Make Your Social Media SEO-Friendly

These three tips can help drive more traffic to your website.

mm

Published

on

LET’S FACE IT, attracting customers today is not just about advertising. It’s a combination of many things, including social media and driving traffic to your website and your store. SEO is as important in attracting and driving traffic as is your ad copy and where you place your ads. Social SEO refers to the idea that social media links and interaction play an important part in your website’s search rankings. Basically, SEO is all about optimizing content, whether it’s on your website or on a social media platform—to appear higher in search rankings.

1. Optimize your social media profiles. The key to an SEO-friendly social media profile is to be as descriptive as possible.  Always fill out the “About” or “Information” sections of any social media platform. Use words or phrases that describe your business and are also terms individuals would use to search for your business. For example, to optimize your Facebook Page for local searches, it is important to include your address, city, state and zip. Always include links from your social channels back to your business’s website (and links from your website to your social channels). The “Category” field is often overlooked on Facebook Pages, but is important for Facebook mobile searches. Check to make sure your business is listed as the correct category while editing your basic information.

2. Optimize your social media content/updates. To optimize your social content, always include some of the relevant search keywords you determined for your business in your Facebook updates, tweets on Twitter, pin descriptions on Pinterest, etc. It’s important to remember to share content from your website or blog socially to give it an SEO boost. Use your business’s name in your social posts. This helps Google associate the keywords you use to describe your business with your business’s name.

3. Build links by making your content shareable. A key factor in SEO is link building. Simply put, this means having good website-to-website relationships through links. When you have more quality sites linking to your website (inbound) and you are linking to other quality websites (outbound), Google will determine your website to be more authoritative.

“Likes,” comments, repins, retweets, etc., all play into the weight given to your links. If you create content people want to share, you can create more inbound links. Content doesn’t always have to be a new blog post; content can refer to tweets or Facebook posts as well. By posting engaging social content, you’re improving your SEO value.  Another way to increase shares is to add social share buttons to individual pieces of content on your website or blog.

Keep in mind that improving your SEO takes time, and changes don’t happen overnight. Always be as descriptive as you can and keep your information up to date.

Continue Reading

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular