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David Squires

Flash Back



A few good ideas stand up to the test of time

HARD TO BELIEVE it was five years ago that, after two months of grunting and straining and staring at computer monitors until blood vessels burst in our eyeballs, my staff and I proudly (and exhaustedly) released Issue No. 1 of INSTORE magazine to the public.  

Looking back at that edition, it’s a very, very, very different magazine. And yet what I wrote in this space introducing that issue is just as true today as it was when I wrote it, bleary-eyed, five years ago. Read for yourself:  

?There’s no use in trying to be cool about this. We can’t wait to hear what you think about INSTORE. We know we’re different from what you’ve seen before. And we aim to be. Our magazine is focused on you, the American jewelry store owner. We won’t try to be all things to all people. Instead, our focus is providing you with the following services: 

Giving you ideas. Lots of them. Our talented staff writers and expert contributors are dedicated to bringing you the best sales, product and store management ideas we come across each month. Not all of them will work for your business. But we’re confident you’ll find something in these pages every month that will either help you directly or set your mind in motion. 

Getting you thinking about your store. We want to make you think, and even more importantly, get you excited about your store. [Description of various features follows.] These are all features designed specifically to get you thinking about your store, hopefully without it seeming too much like work. (Don’t you have enough of that already?)? 


Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
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Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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