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Like exercise, promotions is something that’s very hard to do at first. 
 
You’ll gasp. You’ll struggle. You’ll wonder if you’re doing it right. And you’ll think about giving up. Don’t. Because it’s worth the effort. In fact, creative and aggressive promotions will likely mean the difference between a business that dies (or, worse, lingers on forever, leaving you struggling just above the poverty line) or a business that thrives, expands its floor space, opens new locations. And if you keep doing it, and find yourself getting better at it, you’ll find that you like yourself ? and your store ? that much more.  
 
When you started in this business, you didn’t say ?Hey, let me just open up this store and see how it goes for a few months.? No, you made a commitment. It’s the same thing with advertising and promotions. If you believe that advertising will bring more traffic to your store, that every exposure of your store’s name increases your strength, and that calling your customers and reaching them more frequently by direct mail will help you sell more, then promotions is something that you will make a genuine commitment to. 
 
In our second annual promotions issue,we’ll provide you with as many secrets to help you market your store as we can pack in. And the rest, my friends, we will leave up to you.  
 
Wishing you the very best business … 
David Squires  
Executive Editor and Associate Publisher  
Click here 

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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David Squires

Fom The Executive Editor

Published

on

Like exercise, promotions is something that’s very hard to do at first. 
 
You’ll gasp. You’ll struggle. You’ll wonder if you’re doing it right. And you’ll think about giving up. Don’t. Because it’s worth the effort. In fact, creative and aggressive promotions will likely mean the difference between a business that dies (or, worse, lingers on forever, leaving you struggling just above the poverty line) or a business that thrives, expands its floor space, opens new locations. And if you keep doing it, and find yourself getting better at it, you’ll find that you like yourself ? and your store ? that much more.  
 
When you started in this business, you didn’t say ?Hey, let me just open up this store and see how it goes for a few months.? No, you made a commitment. It’s the same thing with advertising and promotions. If you believe that advertising will bring more traffic to your store, that every exposure of your store’s name increases your strength, and that calling your customers and reaching them more frequently by direct mail will help you sell more, then promotions is something that you will make a genuine commitment to. 
 
In our second annual promotions issue,we’ll provide you with as many secrets to help you market your store as we can pack in. And the rest, my friends, we will leave up to you.  
 
Wishing you the very best business … 
David Squires  
Executive Editor and Associate Publisher  
Click here 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular