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Like exercise, promotions is something that’s very hard to do at first. 
 
You’ll gasp. You’ll struggle. You’ll wonder if you’re doing it right. And you’ll think about giving up. Don’t. Because it’s worth the effort. In fact, creative and aggressive promotions will likely mean the difference between a business that dies (or, worse, lingers on forever, leaving you struggling just above the poverty line) or a business that thrives, expands its floor space, opens new locations. And if you keep doing it, and find yourself getting better at it, you’ll find that you like yourself ? and your store ? that much more.  
 
When you started in this business, you didn’t say ?Hey, let me just open up this store and see how it goes for a few months.? No, you made a commitment. It’s the same thing with advertising and promotions. If you believe that advertising will bring more traffic to your store, that every exposure of your store’s name increases your strength, and that calling your customers and reaching them more frequently by direct mail will help you sell more, then promotions is something that you will make a genuine commitment to. 
 
In our second annual promotions issue,we’ll provide you with as many secrets to help you market your store as we can pack in. And the rest, my friends, we will leave up to you.  
 
Wishing you the very best business … 
David Squires  
Executive Editor and Associate Publisher  
Click here 

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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David Squires

Fom The Executive Editor

Published

on

Like exercise, promotions is something that’s very hard to do at first. 
 
You’ll gasp. You’ll struggle. You’ll wonder if you’re doing it right. And you’ll think about giving up. Don’t. Because it’s worth the effort. In fact, creative and aggressive promotions will likely mean the difference between a business that dies (or, worse, lingers on forever, leaving you struggling just above the poverty line) or a business that thrives, expands its floor space, opens new locations. And if you keep doing it, and find yourself getting better at it, you’ll find that you like yourself ? and your store ? that much more.  
 
When you started in this business, you didn’t say ?Hey, let me just open up this store and see how it goes for a few months.? No, you made a commitment. It’s the same thing with advertising and promotions. If you believe that advertising will bring more traffic to your store, that every exposure of your store’s name increases your strength, and that calling your customers and reaching them more frequently by direct mail will help you sell more, then promotions is something that you will make a genuine commitment to. 
 
In our second annual promotions issue,we’ll provide you with as many secrets to help you market your store as we can pack in. And the rest, my friends, we will leave up to you.  
 
Wishing you the very best business … 
David Squires  
Executive Editor and Associate Publisher  
Click here 

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular