Headlines For Millennials, Brick-and-Mortar Retail Still Rules Published 4 years ago on June 20, 2017 By INSTORE Staff Share Tweet Most still do their shopping offline. NEW YORK — Despite their reputation for being fixated on technology, 53 percent of millennials make most of their purchases offline, according to a new survey. The finding is part of the Millennial Shopping Report from CouponFollow, a coupon code website. The report looks at the purchasing decisions of Americans between the ages of 20-35 and the implications for retailers, both online and offline. About 31 percent of millennials make the majority of purchases online via desktop, the survey found. And 16 percent make most of their purchases online via mobile device. Interestingly, 58 percent of younger millennials (ages 20-23) make the majority of their purchases offline — up five percentage points from the generational average. CouponFollow surveyed 1,000 millennial-aged (20–35 years old) Americans from all 50 states, across a broad economic scope. To download the full report, visit couponfollow.com/research. Advertisement Related Topics: e-commerceMillennialsretail click to Comment(Comment) Up Next Jeweler Confidence Is Up – and Sales Don’t Look Bad, Either Don't Miss Diamond Brand Crosses $100M Mark Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials Retirement Made Easy with Wilkerson The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.” You may like January Retail Sales Soared on Stimulus Funds and Holiday Momentum Winter Weather Slams US Retailers, Including Jewelers US Jewelry Sales Rose 3% in January Promoted Headlines Digital Warrior: A Conversation with GemFind’s Alex Fetanat GemFind A Sales Meeting Platform for The 21st Century The Plumb Club With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Chic Pistachio Advertisement Latest Trending Videos Press Releases2 hours ago Gembridge Announces Global Industry Ambassador Network Press Releases3 hours ago Christopher Designs Celebrates 40th Anniversary Press Releases1 day ago GJEPC Signs MoU with eBay Fun4 days ago 54 Funny Memes That Will Make You Say ‘Yup, That’s Life in Retail!’ Headlines1 week ago Paris Hilton’s Engagement Ring May Be Worth $1M+ Headlines1 week ago $5.2M in Fake Cartier Jewelry Seized in Kentucky Sponsored Content3 days ago Digital Warrior: A Conversation with GemFind’s Alex Fetanat Jimmy Degroot1 week ago Video: Sharpen Your Bridal Jewelry Presentations Sponsored Content1 week ago With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Fun4 days ago 54 Funny Memes That Will Make You Say ‘Yup, That’s Life in Retail!’ Headlines1 week ago Paris Hilton’s Engagement Ring May Be Worth $1M+ Headlines1 week ago $5.2M in Fake Cartier Jewelry Seized in Kentucky Benchmarks1 week ago These Jewelry Retailers Grab Shoppers’ Interest with Inventive Displays Headlines2 days ago Bergio Acquires Online Jewelry Retailer Aphrodite’s Hot Sellers1 week ago These Were the Top-Selling Jewelry Brands and Categories in January, According To Our Brain Squad Columns3 days ago 3 Tips to Becoming the Most Resilient Jewelry Store Owner You Know Sponsored Content1 week ago With Average Retails of $250, This Is One Brand You Won’t Want to Miss!